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2021 Brings Growth Opportunities for Contractors

Trent Cotney Growing Your Business
December 21, 2020 at 3:00 a.m.

RCS Influencer Trent Cotney says that contractors should embrace change and use it as a driver in 2021. 

Editor’s note: The following are excerpts from a recent Roofing Road Trips podcast. Listen to the full conversation here.  

I try to always look at things from a positive standpoint and I've viewed this as a year of opportunity. I really think this is a chance for any roofing contractor out there, regardless of whether they are brand new or established, to embrace this change and to use it as a force to help drive sales, increase efficiencies and do a lot of other things from business standpoint.  

From the legal standpoint obviously one of the things that we're looking at is making sure that roofing contractors are protected, safeguarding your accounts receivable. The industry has been blessed because we've gotten through the majority of 2020 without too big a hit. I've got some reports that some residential contractors in certain areas like the Pacific Northwest and the Northeast were hit a little harder, but overall our industry is still pretty strong.  

To prepare for 2021 contractors need to look in the mirror, figure out how they can tweak their operating procedures, make themselves stronger so that they've got a great game plan together. There is opportunity out there. I think there are a lot of things coming up on the horizon, which I'm really excited about for this industry. 

I think 2021 is going to be a great year for roofing. I don't doubt that the economy might take a little bit of a downturn, but what I'm seeing from the Biden administration, there's some opportunity there. I think there's going to be a big push for renewable energy. I think there's a lot of opportunity for roofing contractors to incorporate solar.  I've talked to some manufacturers about biofuel and green roofing. I think there is just a tremendous opportunity to take advantage of that. I think immigration laws might be a little bit more favorable and that's something that we're interested in. So, I do think there's some opportunity. I do think there will be some changes to regulation that contractors need to watch for, but we are there for our contractor partners every step of the way.  

Trent Cotney is the founder of Cotney Construction Law, a law firm that specializes in roofing and construction law. See his full bio here. 

Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation. 



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