RCS Influencers - January 2021
Trade Shows Help You Stay Informed
RCS Influencer Rae July says that her company looks at trade shows as a learning opportunity. Editor’s note: The following is an interview with RCS Influencer Rae July to discuss her company’s trade show strategy. You can listen to RCS’ Megan Ellsworth interview her below or scroll down to ...
Marketing Success Begins With Community Relations
RCS Influencer Mike Pickel says the key to success in your community starts with how you support each other. When we founded Texas Traditions Roofing, we knew that giving back to our community would be something that we would always dedicate time to. We don’t do it for the recognition, ...
Marketing Should Be Company Wide
RCS Influencer Peter Harding says that every team member contributes to the company marketing efforts through personal branding. Editor’s note: Play the recording below to listen to what Pete Harding has to say about the importance of marketing to his business, Go Green Roofing, or you can read the transcript ...
Marketing Informs and Sells
RCS Influencer Marty Stout says you must know who your ideal customers are before you begin marketing to them. Marketing is one of the most important aspects to any business. According to Wikipedia (not everything on Wikipedia is well founded, but) “the term marketing, is a derivation of the ...
Marketing’s Role in Achieving Goals
RCS Influencer Thea Dudley says that the new year is a great time to craft your business and marketing plans. AHHH, January! A fresh slate, a clean and clear shot at the new year. Anything is possible to put into a plan for the business moving forward. ...
Successful Marketing Requires a Clear Message
RCS Influencer Rudy Gutierrez says that they plan to expand marketing this year with more engagement and a consistent message. Marketing is a major part of our business plan. It is our goal to always take care of our current customer base by providing focused marketing to ensure ...
Updating your Marketing Plan?
RCS Influencer Heidi J. Ellsworth says that an updated marketing plan is more important than ever as we enter 2021. In 2018, Karen Edwards and I sat down and decided to share our experience in writing marketing plans in the form of a workbook. We have written close ...
Looking Ahead, In Retrospect
RCS Influencer Thea Dudley says that 2021 planning starts with self-reflection on what you learned this year. The holidays are such a wonderful time of the year. We are all a little nicer, filled with spirit of the holidays and goodwill towards everyone. This year, along with ...
