Truck Wraps- Good Use of your Marketing Dollar?

I drive a plain white wrapper these days with no lettering or signs. For years I drove a company lettered truck around and had people tell me from time to time they've seen my trucks around so it gave us some recognition but I also had a lot of people stop me at stores, etc and hold me up for long periods of time asking me all kinds of questions. I found that these people rarely, if ever, hired me for any work and maybe I'm just not being very humble but I grew to despise being stopped by these types.

Now days, I don't want so much work that I need to expand so I like to just keep things as simple as possible. No one has had a problem with my truck not being lettered and no one has stopped me at any stores. :laugh:

Magnetic signs for me and my truck looks like a truck. I see te odd wrapped one here and there, but their 'theme' is so busy, you don't get a chance to read what it says before you pass them.

I've actually been saying all winter that I'm going to wrap at least one truck this spring. Here is what my Dad's trucks have looked like since 1987.

Here's mine after a small ditch came out of nowhere and ripped the front trim off.

I've always wanted a peddle car . . .

My chopped fiberglass rig- always tried to keep everything clean...

One of my former employees sent this to me...

Our business is near 100% word of mouth from customers. Right behind that are referrals from our supplier and other trades (builders, masons, etc) who recognize what we bring to the table. Truck has (conservative) decal lettering . . . no phone number.

I used to have decals on my truck, never got any calls from them, though they weren't as cool as yours.

But I like my truck to look like a work truck, alittle beat up, alittle dirty, with roofing materials in the back. Then the homeowner knows I'm not trying to play any games, what you see is what you get.

I do think your trucks look cool though, definetly an eye catcher.

No matter where you are in the city personal or for business people see your trucks.

Job sites were great when more of the guys showed up to say hi... Always received more calls from the trucks than even the yard signs....