Westlake Royal Roofing Solutions
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
NAHB expects remodeling growth in 2026 and beyond
This positive outlook is reflected in the NAHB/Westlake Royal Remodeling Market Index (RMI), a quarterly survey of NAHB remodeler members that provides insight for the remodeling industry. The remodeling market is poised for growth in the coming years as many structural tailwinds, including an aging housing stock, the persistent lock-in ...
Unified Steel: Strength, style and sustainability
By Emma Peterson. Learn how stone-coated steel roofing delivers unmatched protection and performance. Across the country, homeowners are in the market for roofing materials that not only deliver powerful durability, but also premium curb appeal and long-term performance. And that’s exactly what Westlake Royal Roofing Solution’s Unified Steel brand ...
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Exploring the different residential metal roofing options
By Mitch Heitsch, Westlake Royal Building Products. Residential metal roofing is often discussed in terms of standing seam and stone-coated steel, what's the difference? Metal roofing has seen substantial growth in residential markets, from low single digits to the mid-teens over the past two decades, as homeowners increasingly associate metal with strength, ...
Westlake Royal Building Products™ will unveil new products, host installation clinics at the 2026 International Roofing Expo
The manufacturer will feature products from its extensive collection of roofing brands and will host installation clinics and product demonstrations throughout the event. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), is bringing innovation and expertise to the 2026 International Roofing Expo (IRE), January 20 to 22, 2026, ...
Roofer profile: Connor Stienecker – Nitro Roofing & Construction
By DaVinci Roofscapes. Learn how this team rose to the challenge of a historic re-roof and won an award along the way. The team at Nitro Roofing & Construction likes a challenge. So, when they were tasked by a homeowner to replicate scalloped shingles for a historic home in composite slate roofing, ...
Roofer profile: Louie Echeverria – Final Touch Construction & Design
By DaVinci Roofscapes. This dedicated contractor shares the story that led to him and his company winning a DaVinci 2025 Project of the Year Award. From roof installations to kitchen and bath remodels, Final Touch Construction & Design will tackle the job. Located out of Fontana, California, the company last year was ...
Transform your home’s curb appeal with the DaVinci® Roofscapes Top Down Color™ Visualizer
By DaVinci Roofscapes. A free, fun and powerful tool for homeowners. Whether you’re planning to sell your home or simply want to fall in love with it all over again, curb appeal is key. The exterior of your house is the first thing people notice, and a fresh, attractive look can make ...
