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RoofersCoffeeShop.com > Announcements > Tools for Upselling Premium Products to Homeowners

Tools for Upselling Premium Products to Homeowners

June 17, 2026 at 1:00 p.m.

In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake Royal Roofing Solutions and Austin Davis of The Roofing Center, this expert panel explores how to address concerns around cost, insurance claims, return on investment and peace of mind. Join us for this special Coffee Conversations, sponsored by DaVinci Roofscapes.

Register today!