Westlake Royal Roofing Solutions
Pinpoint Roofing LLC installs DaVinci Slate on new fire station
By DaVinci Roofscapes. Multiple structures in Pigeon Forge, Tennessee have synthetic roofing. Back in 2013 Michael Smelcer, principal at SRA Architects, Inc. indicated a preference for DaVinci Single-Width Slate when drawing up plans for the 232,000-square-foot Le Conte Events Center in Pigeon Forge. Now, more than a decade later, he’s designing more ...
Roofer profile: Kevin O’Donnell – O’Donnell Roofing Co.
By DaVinci Roofscapes. How composite products are helping an over 100-year-old company. Kevin O’Donnell has roofing in his blood. A 4th generation roofer, he was on his first job site at 12 years old. So, it’s natural that he’s now heading up his family’s 102-year-old company, O’Donnell Roofing Co. in Pennsylvania. As CEO ...
Second Annual Tapco® Elite Roofing Awards Program launched by Tapco® Roofing Products
From May 1 to July 15, 2026, the Tapco® Elite Roofing Awards 2026 competition will be open for submissions online. On May 1st Tapco® Roofing Products will launch its Second Annual Tapco® Elite Roofing Awards Program. Roofing contractors in the United Kingdom are invited to submit their past projects using ...
Built for every region and every requirement
By Emma Peterson. Westlake’s portfolio is full of high-performance solutions for every project. While at the 2026 International Builders’ Show, The Coffee Shops™ team interviewed a variety of our customers and industry friends from SRS Distribution’s expo floor garage! One such interview was with Mitch Heitsch, who is a regional ...
Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
By Emma Peterson. Ronn Levine’s article dives into the challenges and opportunities in the roofing industry presented by labor, economic and technology trends. Recently, award-winning writer and editor Ronn Levine wrote an article for LBM Journal diving into the roles technology, relationships and training play in the roofing industry. The ...
Westlake Royal Building Products™ launches FYRATEK™ fire- and ember-resistant roofing underlayment
Westlake Royal Building Products™ has launched FYRATEK™, a fire- and ember-resistant roofing underlayment to its Westlake Royal™ Roofing Components offering, designed for concrete and clay tile roofing systems in wildfire-prone regions. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), has introduced FYRATEK™ to its Westlake Royal™ Roofing Components ...
Beyond the barn
By Emma Peterson. From new panel profiles to high-performance metal shingles and tiles, modern metal products are redefining performance and design. For many home and business owners, the mention of metal as a material option elicits an image of rusting barn roofs or industrial-style warehouse siding. But modern metal roofing ...
How cool roofing can help reduce energy costs
By Robin Anderson, technical and strategy development manager, Westlake Royal Building Products. Small steps can lead to big savings, and cool roof colors and a cool roof system do just that. Roofing systems already play a critical role in protecting the home, but what if they can do even more to bolster ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
