Westlake Royal Roofing Solutions
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. Start your customer’s colorful roofing exploration with the free Design Tool that allows them to “try on” different composite slate and shake roofs onto their home or sample homes. Most roofing color decisions come down to picking one color and living with it. But some of the ...
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. For homeowners drawn to a roof with a story — one that looks like it earned its color rather than had it applied — the Nature Crafted Collection from DaVinci Roofscapes is the strongest option. Most roofing color decisions come down to picking one color and living ...
DaVinci® Roofscapes adds two new colors for multi-width slate composite roofing
DaVinci Multi-Width Slate tiles emulate the color and texture of natural slate while providing impact resistance, light weight and fade resistance. DaVinci Roofscapes, part of Westlake Royal Building Products™, a Westlake company (NYSE: WLK), is expanding the color options for its Multi-Width Slate profile with the additions of Aurora and Rock ...
New roof color blends designed for the Sunshine State
By Emma Peterson. How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
What roofing do contractors recommend?
By DaVinci Roofscapes. DaVinci Composite Roofing leads the way in terms of contractor popularity. Coast to coast, roofing contractors are talking about why they prefer DaVinci® Roofscapes as their preferred solution for roofing projects. Watch this short video to see the projects roofers are working on and hear specifically why they’re ...
Roofer profile: Marlon Cruz - EZ Exteriors LLC
By DaVinci Roofscapes. How one man uses DaVinci products to serve, protect and give back to his community. Marlon Cruz originally wanted to be a police officer. His initial calling was to serve, protect and give back to the community. In many ways, as the shop manager and production manager with EZ ...
Roofers give reasons why composite roofing is a game-changer for earning new business
By DaVinci Roofscapes. How synthetic slate and shake tiles build roofing sales. During a time when closing consumer sales is tougher than ever, learn how leading roofers nationwide rely on composite roofing to help build business for their companies. Listen to the insights from award-winning roofers as they explain how DaVinci® Roofscapes ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
