Tracey Donels
Why service initiatives are no longer optional in commercial roofing
By Jesse Sanchez. As service and maintenance initiatives reshape the roofing industry, experts say it's adapt — or get left behind. At ServiceCon 2025, a powerful conversation unfolded that made one thing clear: service and maintenance are no longer optional offerings in commercial roofing — they're essential strategies for survival and growth. "Service ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Día 2: Competencias estudiantiles, sesiones educativas y la ceremonia de premiación de la NRCA en IRE 2025
Por Dani Sheehan, traducido por Jessica Bravo. Con un horario lleno de sesiones educativas y eventos de networking, ¡asegúrate de planificar con anticipación para IRE 2025! Probablemente ya tengas tus zapatos cómodos y tarjetas de negocio en tu lista de cosas por empacar para International Roofing Expo (IRE) 2025, ...
Elevating service departments with real-world expertise
By Jesse Sanchez. Roofing professionals will gain insights from industry leaders at the premier service-focused event. ServiceCon 2025 is set to bring together some of the brightest minds in commercial roofing service. Taking place March 12-14 in Houston, Texas, the event provides a unique opportunity for professionals to network, learn and refine ...
Building resilient roofers
By Jesse Sanchez. Why service and maintenance are the backbone of a thriving business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to discuss service and maintenance departments and their role in redefining the roofing industry’s approach to business growth. ...
Day 2: Student competitions, educational sessions and the NRCA awards ceremony at IRE 2025
By Dani Sheehan. With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? ...
Level up your service department
By Dani Sheehan. ServiceCon 2025 is your opportunity to learn from industry leaders and build your service department, and your company, for scalable success. Are you registered yet for ServiceCon 2025? Join other roofing professionals committed to excellence in service this March 12-14 in Houston, Texas, and exchange ideas, share success stories ...
Scaling Up: Stages of Company Expansion - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Tracey Donels of Service First Solutions. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating ...
Launching bilingual training and waterproofing programs
By Jesse Sanchez. Unveiling innovative training initiatives to boost revenue and sharpen roofing contractor skills. Service First Solutions (SFS) has unveiled an ambitious expansion to its hands-on field training offerings, aimed at enhancing revenue growth opportunities for roofing contractors. The company, renowned for its roofing training programs, is now rolling ...
