Tracey Donels
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
Tracey Donels - Peer Group Collaboration - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Tracey Donels of Service First Solutions. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating ...
Inside the strategies transforming roofing businesses
By Jesse Sanchez. Peer collaboration, clear processes and a focus on service are setting the tone for 2025 growth. For roofing contractors wondering how to scale from a one-truck operation into a full-fledged service department, the final day of ServiceCon 2025 offered more than just theory — it offered proof of concept. Tracey ...
Building better roofing teams through peer power
By Jesse Sanchez. Access to exclusive peer groups gives commercial roofing leaders a real edge in the service department game. When Tracey Donels joined Karen Edwards on Roofing Road Trips®, the conversation quickly cut to the heart of a major issue in commercial roofing: growing service departments in an industry where operational ...
Why service initiatives are no longer optional in commercial roofing
By Jesse Sanchez. As service and maintenance initiatives reshape the roofing industry, experts say it's adapt — or get left behind. At ServiceCon 2025, a powerful conversation unfolded that made one thing clear: service and maintenance are no longer optional offerings in commercial roofing — they're essential strategies for survival and growth. "Service ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
