Tracey Donels
How maintenance leads to reroofs
By Brenda Littau. Turn routine maintenance into lasting loyalty. For homeowners, a roofing relationship often begins with a problem: a leak, missing shingles or water appearing where it should not be. For roofing contractors, that first service call can become much more than a small repair. It can be the ...
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres. Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
Tracey Donels - Peer Group Collaboration - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Tracey Donels of Service First Solutions. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating ...
Inside the strategies transforming roofing businesses
By Jesse Sanchez. Peer collaboration, clear processes and a focus on service are setting the tone for 2025 growth. For roofing contractors wondering how to scale from a one-truck operation into a full-fledged service department, the final day of ServiceCon 2025 offered more than just theory — it offered proof of concept. Tracey ...
Building better roofing teams through peer power
By Jesse Sanchez. Access to exclusive peer groups gives commercial roofing leaders a real edge in the service department game. When Tracey Donels joined Karen Edwards on Roofing Road Trips®, the conversation quickly cut to the heart of a major issue in commercial roofing: growing service departments in an industry where operational ...
