Tracey Donels
Asegura tu agenda para WRE 2026
Por Emma Peterson, traducido por Alberto Torres. El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. El Western Roofing Expo (WRE), patrocinado por la Western ...
Lock in your WRE 2026 schedule
By Emma Peterson. This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule. The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the ...
Building long-term roofing relationships
By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...
How maintenance leads to reroofs
By Brenda Littau. Turn routine maintenance into lasting loyalty. For homeowners, a roofing relationship often begins with a problem: a leak, missing shingles or water appearing where it should not be. For roofing contractors, that first service call can become much more than a small repair. It can be the ...
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres. Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
