Matrix Roofing & Home Solutions
When big jobs slow, move close to your customer
RCS Influencer Wendy Marvin suggests getting creative when business is slow. If your phone has been quieter lately, you’re not alone. Small roofing businesses are feeling the squeeze from every direction: material costs that won’t settle, insurance headaches, tighter lending and homeowners who are cautious with every dollar. Customer volatility is ...
Cash flow and why it matters
RCS Influencer Wendy Marvin suggests roofers consider a down payment to cover material costs Why full pipelines still strain finances A packed schedule can still leave you staring at a bank account that doesn't match it. I've experienced that exact disconnect, and after nineteen years I can tell you it's one ...
20 years of roofing
By Emma Peterson. Matrix Roofing and Home’s decades of success are a testament to the importance of community trust. In 2007, Matrix Roofing and Home was founded in Vancouver, Washington. Now, on the cusp of their 20-year-anniversary, we got to sit down with their founder and CEO, Wendy Marvin, for ...
The ripple effect
By Emma Peterson. How large geopolitics impact our industry and how contractors can overcome the challenges they present. Running a roofing company takes a lot of time and energy, making it easy to get caught up in your day-to-day operations and miss the larger shifts in the industry. To help ...
The importance of working with the right supplier
By Emma Peterson. Wendy Marvin explains how a strong roofer-supplier relationship is game changing. Roofing is a challenging business to succeed in, with contractors needing to navigate everything from insurance policies to evolving building codes and more. But one thing that can make it a little easier to operate as ...
Roofing through uncertainty
By The Coffee Shops™. Industry leaders share how contractors can adapt to economic pressures while building stronger customer relationships. During the National Roofing Contractors Association (NRCA) mid-year meetings in Chicago, industry leaders gathered for a Read Listen Watch® (RLW) webinar to discuss a topic many contractors are facing in 2026: ...
Why maintenance is the cheapest insurance policy you'll ever buy
AskARoofer Expert Wendy Marvin says maintenance helps your roof help you. I get this question all the time, "My roof looks fine, why do I need to have it inspected?" Here's the thing. By the time a roof "looks" bad from the ground, you're usually already past the cheap fix and ...
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
Your investment matters. Protect it
AAR Expert Wendy Marvin talks about protecting your roof when specialists outside of the trade need to access it. You just had a beautiful new roof installed. It’s got a strong warranty, it looks sharp and you feel good knowing your home is protected. Then a few months later, the HVAC ...
Roofing Technology Think Tank announces Brad Strawbridge as new board member
The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Brad Strawbridge, founder & CEO of Capital City ...
