Matrix Roofing & Home Solutions
What factors impact roofing costs and how can homeowners plan for replacement?
AAR Expert Wendy Marvin says understanding cost drivers, maintaining your roof and partnering with a reputable contractor protects your home and budget for years to come. If you’re facing a roof replacement or repair, understanding what drives costs will help you budget wisely and make informed decisions. Material choice, your home’s ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
How often should commercial roofs be inspected? A straight-talking guide for small business owners
AAR Expert Wendy Marvin says protecting your roof with consistent attention will protect your business for decades to come. Let me be blunt with you. Small commercial property owners: If you don’t have big warranties or corporate requirements dictating your maintenance schedule, you need to read this. Your commercial roof ...
Why being the best beats being the biggest
RCS Influencer Wendy Marvin says winning is achieved by those competing with quality, relationships and genuine care. Let's talk about the elephant in the room. If you're an independent contractor, you've probably watched competitors get bought up by private equity firms. One month they're the family business down the street, the ...
Protecting your investment with knowledge
AAR Expert Wendy Marvin shares her thoughts on navigating materials, warranties and more in the roofing world. Dear homeowners and building owners, It feels like we're on our own lately, doesn't it? Constantly navigating pushbacks just to get what we need and deserve for our properties. Understanding the reality of roofing ...
Short episodes, big insights
By Emma Peterson. Get fast, reliable roofing advice and insights from the AskARoofer Minisode series. One part of your home or building that you probably don’t see much of is your roof. It is out-of-sight, out-of-mind most of the time and you probably only think about it when a problem, ...
Navigating roofing warranties for protection and peace of mind
AAR Expert Wendy Marvin says that homeowners need to read the entire warranty — not just the marketing hype before signing anything. After more than 20 years in this business, I've seen too many property owners get blindsided by warranty fine-print. Understanding your roofing warranties isn't just smart — it's essential ...
Can you have a sustainability conversation?
RCS Influencer Wendy Marvin says you don't need to master sustainability to benefit from it. Here’s the thing about sustainability that drives me crazy: we’re all waiting to have it “perfectly figured out” before we’ll even talk about it with customers. I get it. It feels like this massive, impossible goal ...
Reroofing historic and older homes: A homeowner’s guide
AAR Expert Wendy Marvin says that the key to a successful historic home roofing project is thorough planning and working with knowledgeable professionals. When replacing or repairing a roof on an older or historic home, you're dealing with unique challenges that require careful planning and specialized expertise. Here's what you need ...
The great roofing rodeo: Herding cats
RCS Influencer Wendy Marvin says every successful roofing project is driven by trust, collaboration and communication. After twenty-plus years of watching grown adults argue about whether a shingle is “weathered wood” or “driftwood gray” while standing on a 12/12 pitch in 90 degree heat, I’ve decided that roofing project collaboration ...
