Jesse Sanchez, Writer
A silent threat: The risk of powerful winds
By Jesse Sanchez Even heavy rooftop equipment isn’t immune to strong winds. Here’s how that’s changing the conversation around operational security. When Scott Carpenter describes a 60-ton HVAC unit being tossed across a roof by 65-mph winds, he isn’t telling a tall tale; he’s sounding the alarm on a very ...
Craft, code and community
By Jesse Sanchez. Roofers from across the country gathered to celebrate two decades of craftsmanship at the 2025 SRCA Conference in Grove City. The Slate Roofing Contractors Association (SRCA) hosted its 20th anniversary conference from September 26-28 at Joseph Jenkins Inc., bringing together some of the finest slate roofers, suppliers ...
Durable solar ventilation for energy-smart roofs
By Jesse Sanchez. Stand out with Attic Breeze’s solar ventilation systems, now approved for fortified roofing. Attic Breeze is making headlines at the Western Roofing Expo with a timely message for roofing professionals and homeowners: solar-powered ventilation isn’t just smart, it’s strategic. As demand for energy-efficient building materials rises, the ...
Securing leads in the age of algorithms
By Jesse Sanchez. Smart systems, visuals and speed are the new weapons of the roofing sales battleground. As roofing contractors forge ahead into the age of digital technology, the cost of lead generation isn’t the only obstacle they’re facing; many are struggling with the changing nature of the leads ...
Coaching that connects
By Jesse Sanchez. Certified coaches bring bilingual, industry-specific support to roofing companies, and the ROI speaks for itself. In this episode of the Roofing Road Trips® podcast, host Karen Edwards wraps up a compelling conversation with Melissa Chapman and Monica Vornbrock of The GLO Group, digging into the real-world impact ...
A story of legacy and leadership
By Jesse Sanchez. A fourth-generation roofer reflects on his family’s roots, the values that shaped the business and the rise of Sutter Roofing from borrowed office space to a statewide operation. Sutter Roofing has been a staple in the roofing industry for more than a century. Now led by Brad ...
Subcontractors find their voice
By Jesse Sanchez. A new partnership aims to give tradespeople more power at the table, both on site and in the statehouse. Utah’s subcontractors and suppliers are stepping into the spotlight with a new unified front. The Utah Roofing Contractors Association (URCA) has joined forces with the Utah Subcontractor/Supplier Alliance ...
Smarter roofing starts in the cloud
By Jesse Sanchez. Roofing businesses struggling with outdated systems may be missing out on a better way to work. Roofing contractors trying to manage jobs with spreadsheets, disjointed apps or old-fashioned pen and paper might be losing more than just time. Jobba Trade Technologies, a provider of cloud-based business management ...
Setting a new standard for repair tools
By Jesse Sanchez. A new battery-powered hand tool reflects years of engineering and direct contractor feedback to make roof repair more flexible and precise. When it comes to roof repair and service work, having the right tool in hand can mean the difference between a quick, quality patch and a ...
Putting weather performance front and center
By Jesse Sanchez. With hurricane-force wind testing and impact resistance, this lightweight slate roofing system aims to create future-proof homes. As climate events grow more extreme, roofing manufacturers are under pressure to deliver products that can stand up to punishing weather conditions. In this episode of the Roofing Road Trips® ...
