Jesse Sanchez, Writer
A blueprint for roofing industry growth
By Jesse Sanchez. Industry entrepreneur offers a fresh look at growth strategies in commercial roofing, leaving listening contractors eager for more insights. ServiceCon 2025 launched with a strong opening act as Cody Klein, founder of CommercialRoofers.com, energized the crowd with insights on scaling service departments and rethinking traditional growth strategies. Fresh off ...
Top April articles: Celebrating industry successes, kindness and insights
By Emma Peterson. Count down the top 10 articles published at The Coffee Shops™ in the last month! In April we heard stories from all over the industry that inspired us, both for our next projects and for the power of our community. In an article by Coffee Shops writer Jesse Sanchez, ...
A new era for roofing and resilience
By Jesse Sanchez. A conversation that provides a fresh vision, a fortified system and a clear reminder that innovation is shaping the future of roofing. At the International Roofing Expo (IRE) 2025, CertainTeed’s booth wasn’t just showcasing products — it was redefining expectations. James White, senior product manager, brought the company's message ...
Showcasing next-gen software
By Jesse Sanchez. Roofing tech leader teases major product updates and fresh innovations. Day three of the International Roofing Expo (IRE) brought attendees an inside look at what's brewing behind the scenes at Jobba Trade Technologies, a familiar name in roofing technology. Zach Carpenter, a veteran of more than 15 years with ...
Solar smarts: Making home cooling easier — and smarter
By Jesse Sanchez. New digital design tools let homeowners customize solar attic fans in minutes. In a market where energy efficiency and home automation drive consumer decisions, Attic Breeze is carving out a strong niche with its line of solar-powered attic fans — and a powerful new online design tool that lets ...
Human touch, modern edge: The evolution of door-to-door sales
By Jesse Sanchez. Door-to-door sales are making a comeback — blending human connection with digital tools to cut through the noise and close the gap between pitch and purchase. In an age dominated by digital ads, pop-ups and algorithm-driven feeds, one of the oldest sales techniques is quietly proving it still has ...
Roofing the way to community
By Jesse Sanchez. How a team effort gave a Lake Oswego woman a new roof. When a desperate phone call reached Stephanie Baird, the general manager of Bliss Roofing, she knew something had to be done. The call came from a woman seeking help for her friend, Lorna, a retiree living on ...
Strategies for sales enablement that actually work
By Jesse Sanchez. An aligned sales enablement strategy can turn underperforming teams into revenue drivers — but only if you do it right. A sales enablement strategy isn’t just a business buzzword — it’s become a must-have for companies trying to stay competitive in crowded markets. Ingage's idea is simple: Equip sales ...
Weatherproof by design
By Jesse Sanchez. A decades-tested approach to roofing protection and energy savings that’s anything but standard. For over 50 years, Topps Products has specialized in roof coatings and repair systems that don’t just survive the elements — they fight back. From hurricane-force winds to relentless UV exposure, Topps’ solutions are engineered to ...
Self-adhered roofing solutions continue to rise in popularity
By Jesse Sanchez. Safe, efficient and easy to install — self-adhered systems are catching contractor attention. BITEC President Joel Shealey didn’t hesitate when asked about the growing interest in self-adhered roofing systems during an episode of Roofing Road Trips®, sharing, “The self-adhered products obviously have been around for, geez, probably at least ...
