Jesse Sanchez, Writer
Strong rep relationships strengthen roofing projects
By Jesse Sanchez. Manufacturer representatives can give contractors added technical knowledge, training and jobsite support throughout the life of a project. For contractors navigating low-slope roofing, a manufacturer representative can offer much more than product information. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with MuleHide Territory Manager Luis ...
Why proactive roof management matters in food manufacturing
By Jesse Sanchez. Roof neglect can turn a maintenance problem into costly downtime, contamination risks and lasting damage to a food manufacturer’s reputation. For food and beverage manufacturers, keeping production moving safely and consistently is essential. Benchmark emphasizes that one facility asset can create significant operational and food safety risks ...
Attendees find new ideas, connections and growth opportunities
By Jesse Sanchez. Home service professionals share how the Home Service Freedom event inspired new approaches to growth, leadership, networking and business development. For home service professionals, growth often starts with exposure to new ideas, experienced leaders and peers facing similar challenges. Attendees at the Home Service Freedom event described an environment ...
Fall seminar brings roofing research into focus
By Jesse Sanchez. The 2026 RICOWI Fall Seminar will bring roofing professionals to Tennessee for research, education, collaboration and a behind-the-scenes look at Oak Ridge National Laboratory. The Roofing Industry Committee on Weather Issues (RICOWI) is preparing to bring roofing professionals together Nov. 3-4, 2026, for its Fall Seminar near ...
The Coffee Shops® welcome Adtaxi!
By Jesse Sanchez Adtaxi is a client-centric digital agency that helps customers solve complex marketing challenges with custom, performance-driven solutions. The Coffee Shops®, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased ...
Re-roofing starts with what is already there
By Jesse Sanchez. A successful re-roofing project begins with understanding the existing roof, the building’s operations and the owner’s long-term expectations. Choosing the right re-roofing system is rarely a one-size-fits-all decision. For Ken Gingerich, manager of the project review team at Versico Roofing Systems, the process starts with a thorough evaluation of ...
Best of the Best 2026 contest is open for slate roofing
By Jesse Sanchez. Slate roofers can submit project videos through November 30 for a chance to earn international recognition and experience a trip to Spain. Entries are open for Best of the Best 2026, READYSLATE®’s annual competition celebrating craftsmanship and excellence in natural slate roofing. Now in its sixth annual ...
What homeowners can expect during a roof replacement
By Jesse Sanchez. Understanding the major stages of a roof replacement can help homeowners prepare for the work, noise and potential schedule changes. Replacing a roof is a major home improvement project, but knowing what happens during the process can make the experience easier to manage. According to IKO, several ...
Certification builds skills, trust and opportunity
By Jesse Sanchez. Contractor certification can strengthen installation knowledge, support customer confidence and help roofing professionals differentiate their businesses in a changing market. For roofing contractors, certification can be more than a technical credential. The right training can help crews reduce installation mistakes, demonstrate expertise to customers and expand their ability to ...
Financial metrics that can sharpen business performance
By Jesse Sanchez. A fractional chief financial officer can help business owners turn familiar financial data into clearer decisions about cash flow, profitability and growth. Business owners often have access to the financial data they need, but turning those numbers into useful decisions can be another challenge. Fox & Partners ...
