Jesse Sanchez, Writer
Make sustainability part of the sales conversation
By Jesse Sanchez. Contractors can strengthen conversations about smog-reducing roofing systems by connecting sustainability to the priorities that matter most to customers. Sustainability continues to be a cornerstone of the roofing conversation as homeowners and building owners ask different questions about the products they choose. For contractors, solutions from 3M ...
Build a stronger path to your roofing business exit
By Jesse Sanchez. The Elite Exit Blueprint™ outlines the stages roofing business owners can use to prepare for a sale, navigate the transaction and plan for a successful transition. Selling a roofing business is not a single event. It is a process that can begin months or even years before ...
Advancing roofing resiliency through industry service
By Jesse Sanchez. Atlas Roofing leader discusses her recognition from the Florida Roofing and Sheet Metal Association and the industry’s growing focus on resilient roof assemblies. At the Florida Roofing and Sheet Metal Association (FRSA) convention, Heidi J. Ellsworth welcomed Stephanie Daniels of Atlas Roofing to the sound stage to ...
Building long-term roofing relationships
By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...
Mobile showcase brings rooftop attachment solutions directly to the industry
By Jesse Sanchez. This traveling display is helping roofing professionals explore practical ways to secure equipment, safety systems and other components to rooftops. During this live episode of Roofing Road Trips®, host Heidi J. Ellsworth joined Anchor Products founder Joel Stanley in Grapevine, Texas, for a tour of the company’s ...
Build a stronger business before it is time to sell
By Jesse Sanchez. Six business-building practices that can help roofing contractors strengthen operations, increase enterprise value and prepare for an eventual exit. For roofing contractors thinking about the future of their business, exit planning does not have to begin when they are ready to sell. On this episode of Roofing ...
Recovery starts with community
By Jesse Sanchez. A national fundraising day is helping connect roofing professionals with treatment, mental health resources and a supportive recovery community. In this episode of Roofing Road Trips®, Paul Reed shares how Roofers in Recovery grew from a deeply personal understanding of what a second chance can mean. Paul, ...
Building resilient roofs in the insurance era
By Jesse Sanchez. Learn how severe weather, insurance pressures and resilient roofing materials are reshaping decisions for contractors and homeowners. As severe weather becomes more frequent and widespread, roofing materials are playing an increasingly important role in how insurers, contractors and homeowners protect properties and manage risk. In this episode ...
Building roofing careers through mentorship and opportunity
By Jesse Sanchez. Learn how trade education, hands-on experience and encouragement can introduce young people to lasting careers in roofing. During this live Roofing Road Trips® interview at the CertainTeed Business Building Workshop in San Diego, Straight Above Roofing founder Alfredo Barrios discussed his path into roofing and his commitment ...
Solving tight-space insulation challenges with VIPs
By Jesse Sanchez. Versico’s Advanced R vacuum-insulated panels help contractors achieve required R-values when rooftop conditions limit insulation thickness. As older commercial buildings approach the next reroofing cycle, contractors can face a difficult challenge: finding ways to meet current insulation requirements on rooftops that were not designed to accommodate additional ...
