Jesse Sanchez, Writer
Cool roof performance gets a reflective boost
By Jesse Sanchez. Updated Atlas Pinnacle® Sun cool roof shingles offer higher Solar Reflectance Index values and a new Cool Oyster color. Atlas Roofing Corporation has enhanced the solar reflectivity performance of its Pinnacle® Sun shingle line, offering homeowners and contractors greater energy efficiency and expanded design options. The updated ...
Strategies to build a stronger roofing lead pipeline
By Jesse Sanchez RoofLink highlights several ways roofing companies can generate leads, improve follow-up and move opportunities through the sales process more efficiently. Roofing lead generation is not simply about bringing more prospects into the pipeline. RoofLink, part of the SalesRabbit platform, reports in its 2026 Roofing Sales Report that ...
Lending more than shingles to Military Makeover
By Jesse Sanchez. The roofing manufacturer brings strength, speed and heart to the home of a Marine Corps veteran. A storm-resilient roof wasn’t the only thing TAMKO Building Products brought to the set of Military Makeover with Montel. The nationally respected manufacturer made a meaningful appearance in the latest season ...
Choosing the right low-slope roof
By Jesse Sanchez. Building use, existing conditions and moisture assessments all play a role in selecting a low-slope roofing system. Choosing a low-slope roofing system requires more than matching products to climate. MuleHide emphasizes that a building’s purpose, operating conditions and existing roof assembly can all influence which system is ...
A cleaner approach to jobsite protection
By Jesse Sanchez. The Catch-All combines Ground, Landscape and Chute Nets to help roofing crews protect property and manage debris more efficiently. Protecting landscaping and controlling debris are important parts of any roofing project, but traditional tarps can create their own challenges. The Catch-All offers a jobsite protection system designed ...
The next step in roofing data
By Jesse Sanchez. Emerging software capabilities could help contractors turn the information they already collect into faster, more useful answers. What if contractors could quickly ask which roof systems generate the most repairs in a particular region and receive a report built from their own company data? Brian Cook described ...
Turning financial disorganization into clarity
By Jesse Sanchez. Fox & Partners helped a real estate development firm organize years of financial information, improve reporting and build systems for ongoing business planning. “Fox & Partners has been crucial and pivotal in helping my firm get organized in all of our financial reporting needs in addition to budgeting and ...
Roof rejuvenation helps homeowners protect their investment
By Jesse Sanchez. For homeowners who are not financially ready for a full roof replacement, roof rejuvenation can offer another way to manage an existing roofing asset. A roof replacement can be a significant financial undertaking, and many homeowners may not be prepared to make that investment when signs of ...
Building a stronger roofing sales team
By Jesse Sanchez. Ingage explains how consistent messaging, practical analytics and carefully managed artificial intelligence can help contractors strengthen sales performance. Creating a high-performing sales team requires more than hiring talented representatives and sending them into the field. In this episode of Roofing Road Trips®, Ingage shared how company culture, ...
Managing risk from the rooftop down
By Jesse Sanchez. Contractors can reduce liability, strengthen customer relationships and protect profitability by addressing the growing complexity of today’s rooftops. During this Coffee Conversations® sponsored by Anchor Products, Heidi J. Ellsworth joined Anchor Products founder Joel Stanley, attorney Trent Cotney of Adams and Reese and roofing technical expert Mark Graham ...
