Jesse Sanchez, Writer
Underlayment is more than a basic layer
By Jesse Sanchez. Matching underlayment to the roofing system can support performance, safety and more informed conversations with homeowners. Underlayment may represent a relatively small portion of a roofing system’s material cost, but Christopher Vick, national sales manager at Sentry Building Innovations, believes contractors should not overlook its role in ...
A Triple Crown built on the basics
By Jesse Sanchez. Consistency, communication and strong manufacturer support helped one roofing contractor reach a major CertainTeed milestone. At the CertainTeed Business Building Workshop (BBW) in Chicago, WeatherSafe Restoration had something special to celebrate; receiving the CertainTeed Triple Crown Award. During this Roofing Road Trips® conversation, WeatherSafe Restoration's Director of ...
Preparation pays off in roof repair
By Jesse Sanchez. Wil-Mar Products owner Mike Bothman explains how stocking compact pipe collars can help contractors complete roof repairs efficiently and build customer trust. When a contractor arrives to address a roof leak, preparation can determine whether the repair is completed immediately or delayed by a trip for additional ...
How financing helps contractors close more sales
By Jesse Sanchez. Presenting financing options early can reduce sticker shock and improve closing rates. Roofing contractors are working in a market where homeowners are paying closer attention to how they manage large expenses. With interest rates elevated, inflation influencing household budgets and insurance deductibles increasing, many customers are actively ...
A forward-looking celebration of metal construction
By Jesse Sanchez. Hands-on training, emerging technology and expanded networking opportunities will give trade show attendees a look at what is next for the metal construction industry. METALCON is preparing to celebrate its 35th anniversary with a show focused on both recognizing the industry’s foundation and exploring where metal construction ...
Putting roofing data to work with AI
By Jesse Sanchez. New artificial intelligence tools and an updated home screen are designed to help contractors access information, improve efficiency and strengthen customer relationships. Technology continues to reshape how roofing contractors manage information, communicate with customers and keep projects moving. During this interview on the sound stage at the ...
Women in Roofing Day builds community through education
By Jesse Sanchez. Roofing professionals are invited to connect, learn and invest in their professional growth during the RCAW Women in Roofing Day. RCAW’s Regional Women in Roofing Day is returning to the Pacific Northwest with a full day focused on education, networking and professional development for people throughout the ...
Choosing the right flat roof membrane
By Jesse Sanchez. Understanding the differences between TPO, EPDM and PVC can help commercial property owners select a roofing system suited to their building, climate and budget. Single-ply membranes have become a common choice for commercial flat and low-slope roofs because they offer reliable performance, predictable costs and installation flexibility. ...
Funding smarter irrigation for farms
By Jesse Sanchez. Val Fishman is helping connect growers with resources that support more precise, water-efficient irrigation systems. Smart irrigation technology can help agricultural communities conserve water while maintaining productive farmland, but adoption often depends on whether growers can access practical funding. Val Fishman, an advocacy and development consultant with ...
Synthetic roofing built for extreme weather
By Jesse Sanchez. EcoStar roofing tiles combine synthetic materials, durability and installation flexibility to help roofs withstand demanding conditions. Extreme weather can put roofing systems to the test, from hail and high winds to heavy rain and temperature extremes. EcoStar says its synthetic slate and shake roofing tiles are engineered to address ...
