Jesse Sanchez, Writer
Building a stronger path towards growth
By Jesse Sanchez. Business owners are finding that stronger systems, shared knowledge and the right support can turn the pressures of growth into opportunities to scale with confidence. Growing a home service business can create exciting opportunities, but increased demand can also expose gaps in processes, leadership capacity and day-to-day operations. Home ...
Connect digital ad spend to real roofing revenue
By Jesse Sanchez. An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing ...
A new approach to asphalt shingle maintenance
By Jesse Sanchez. Apex 1132 uses modified soybean oil chemistry to help restore aged asphalt shingles and support residential roof maintenance programs. Roofing contractors looking to expand residential service and maintenance offerings may have a new tool for helping customers care for asphalt shingle roofs. On this episode of Roofing Road Trips®, ...
Know your numbers to build a stronger contracting business
By Jesse Sanchez. Accurate financials, disciplined cash flow management and better job tracking can help contractors make more informed decisions as their businesses grow. For contractors trying to grow a profitable business, increasing revenue is only part of the equation. Hurley Fox, owner of Fox & Partners, says understanding margins, cash flow ...
Finding hidden costs in vendor invoices
By Jesse Sanchez. Automated invoice review can help contractors catch pricing discrepancies, reduce administrative work and protect profitability. For contractors managing a growing volume of material purchases, even small invoice discrepancies can add up quickly. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with TW Woodward of ...
Build a stronger service department in 2026
By Jesse Sanchez. Clear processes, measurable goals and accountability can help roofing contractors strengthen commercial service operations in the year ahead. As roofing contractors set goals for 2026, Service First Solutions owner and founder Tracey Donels sees a professional service department as an important part of building a stronger operation. During this ...
Building smarter systems for roofing growth
By Jesse Sanchez. Connected data, adaptable processes and artificial intelligence can give roofing contractors stronger visibility into their operations and help them make more informed business decisions. Technology can help roofing contractors grow, but only when it supports the way their businesses actually operate. On this episode of Roofing Road Trips®, host ...
One platform, a stronger workflow
By Jesse Sanchez. Consolidating technology can improve workflows, visibility and daily operations for roofing contractors. On this episode of Roofing Road Trips®, host Megan Ellsworth sat down with Lauren Harmon of R3NG Roofing and Gutters and Aaron Weinstein, co-founder and CEO of Terial, to discuss how the contractor’s transition to ...
Questions every contractor should ask about pipe collars
By Jesse Sanchez. Understanding material, durability, warranty and availability can help contractors choose a pipe collar designed to protect vulnerable roof penetrations. Roof penetrations can create vulnerable areas where leaks develop, making the products used to protect them an important consideration for roofing contractors. On this episode of Roofing Road ...
Planning for snow retention on low-slope roofs
By Jesse Sanchez. Slippery single-ply membranes and changing project specifications are bringing more attention to snow retention on commercial roofing systems. Snow retention is often associated with steep-slope residential roofing, but low-slope commercial roofs can face similar risks when snow and ice begin to move. On this episode of Roofing Road Trips®, ...
