Jesse Sanchez, Writer
Protecting every penetration
By Jesse Sanchez. Pipe collars provide contractors with a straightforward way to protect vulnerable penetrations across a variety of roofing systems and applications. Every roof penetration creates a potential point of vulnerability. Whether the project involves a metal roof, a commercial system, shingles or even a restaurant roof exposed to grease, contractors ...
Contractor input accelerates the next generation of software
By Jesse Sanchez. Contractor feedback and artificial intelligence are helping accelerate software development while expanding tools for sales, service, maintenance and project management. Contractor feedback plays a central role in the evolution of business management software, while artificial intelligence (AI) helps developers turn those ideas into usable features faster. During this episode of ...
Building on the past for what comes next
By Jesse Sanchez. Decades of education, durability and contractor support have helped shape new opportunities for modified bitumen roofing. In this episode of Roofing Road Trips®, Joel Shealey of BITEC reflects on the company's four decades in the roofing industry, a history that includes more than developing modified bitumen systems. The company has ...
Turning performance goals into practical results
By Jesse Sanchez. Product innovation, labor-saving solutions and advanced insulation can help contractors turn building performance priorities into practical roofing solutions. Once contractors identify the performance goals most important to a building owner, the next challenge is translating those objectives into a practical roofing solution. During this episode of Roofing Road Trips®, David ...
Coating or replacement? Making the roof investment count
By Jesse Sanchez. Understanding roof condition, service life and climate can help facility managers determine which investment delivers the strongest long-term return. For building facility managers, choosing between a commercial roof coating and full replacement requires looking beyond the initial price tag. Roof condition, expected service life, climate and long-term ...
Breaking down four synthetic roofing myths
By Jesse Sanchez. Modern synthetic roofing can offer homeowners the appearance of natural materials while addressing concerns about durability, maintenance and sustainability. Synthetic roofing and composite shingles are becoming more common as homeowners look for alternatives to traditional roofing materials such as slate and wood shake. While asphalt shingles remain ...
PVC systems built for demanding roofs
By Jesse Sanchez PVC roofing combines chemical resistance, installation flexibility and coordinated system components for commercial projects facing demanding conditions. Commercial roofs must face far more than the worst of everyday weather. Grease, chemicals, rooftop traffic and changing conditions around a building can all influence how a commercial roofing system performs over ...
Matching the sealant to the roofing challenge
By Jesse Sanchez. Understanding movement, adhesion and surface conditions can help contractors select the right sealant for different areas of the roof. Roof repair is rarely about addressing one condition with one material. ASC Building Materials recognizes that different areas of a roofing assembly can present different demands, from bonding and waterproofing ...
Bringing roofing leaders together for an inaugural summit
By Jesse Sanchez. The 2026 MRCA Leadership Summit will combine business education, industry insights and networking opportunities for roofing contractors and decisionmakers in Cape Coral, Florida. The Midwest Roofing Contractors Association (MRCA) is introducing a new opportunity for roofing professionals to strengthen their businesses and build industry relationships. Scheduled for November 18-19, ...
How to help your roof last longer
By Jesse Sanchez. Persistent moisture, trees, wind and drainage challenges can cause roofing systems across Western Washington to deteriorate sooner than homeowners expect. Replacing a roof is a major investment, but environmental conditions can cause roofing materials to show signs of wear sooner than many homeowners anticipate. Guardian Roofing & Gutters understands ...
