Jesse Sanchez, Writer
Strengthening roofs against WUI fire risks
By Jesse Sanchez. Class A roofing materials and tested underlayments can help protect structures in wildfire-prone communities. As wildfire risks continue to affect communities across the country, MFM Building Products points to the growing number of structures located in Wildland-Urban Interface (WUI) areas. More than 60,000 U.S. communities and approximately ...
Build homeowner trust with a 3M™ Roofing Technology Specialist designation
By Jesse Sanchez. Atlas Roofing contractors can strengthen their sales conversations by earning the 3M™ Roofing Technology Specialist designation. When homeowners compare roofing proposals, price matters, but trust often determines who earns the job. Atlas Roofing’s 3M™ Roofing Technology Specialist designation gives contractors a verified credential backed by a widely ...
Coatings that go the distance
By Jesse Sanchez. ICP’s Jay Doubman shares how coatings help protect, restore and extend the life of surfaces across roofing, sports and building materials. From rooftops to courts, coatings play a powerful role in helping surfaces last longer and perform better. At the American Sports Builders Association (ASBA) show in ...
How to hire a roofing contractor with confidence
By Jesse Sanchez. Learn the key steps to choosing a qualified roofer and avoiding costly mistakes. Choosing a roofing contractor such as Bone Dry Roofing is not simply a hiring decision; it is an investment in the long-term protection, performance and value of a home. Whether repairing an isolated leak ...
Why pure butyl matters beneath the roof
By Jesse Sanchez. Palisade® Butyl-HT PLUS combines high-temperature performance, fastener sealability and material compatibility to protect vulnerable areas of the roof. Shingles, tiles and metal panels may define a roof’s appearance, but Intertape Polymer Group (IPG) emphasizes that the underlayment beneath plays a critical role in protecting the home. Installed ...
A better inspection starts in the field
By Jesse Sanchez. Dataforma is reworking its inspection process to reduce field friction and strengthen the documentation that supports reports, recommendations and client communication. Roof inspections are the starting point for much of the work that follows, from documenting existing conditions to preparing client reports and identifying potential repairs. When ...
Why adhesive quality matters in synthetic turf installations
By Jesse Sanchez. NORDOT® Adhesives are designed to support durable synthetic turf, recreational and aquatic surface installations in demanding conditions. A synthetic turf system depends on more than the quality of the turf, pad and base. The adhesive holding those components together also plays an important role in the installation’s ...
Roofs that do it all
By Jesse Sanchez. With extreme weather becoming the norm, insurers and homeowners alike are turning to smarter solutions and stronger roofs. In an era of increasingly severe storms and unpredictable climate events, traditional roofing just doesn’t cut it anymore. That’s where the FORTIFIED Roof™ System steps in, not as a ...
Expanding ventilation solutions in roofing
By Jesse Sanchez. How one roofing ventilation manufacturer is strengthening industry partnerships while developing sustainable products to meet evolving market demands. At the International Roofing Expo (IRE) in Las Vegas, leaders from Roof Saver shared how relationships, product performance and strategic innovation are helping the company navigate a roofing market ...
Choosing the right low-slope roof covering
By Jesse Sanchez. Built-up roofing, modified bitumen, single-ply membranes and fluid-applied systems each offer distinct advantages for low-slope roofing projects. Understanding how each component works together is key to selecting the right low-slope roofing system. MuleHide compares the assembly to an open-faced sandwich, with the roof deck serving as the ...
