From roofing opportunities to targeted outreach

By Jesse Sanchez. 

The platform brings market analysis, property intelligence and targeted outreach together to help roofers identify opportunities and act on them. 

For roofing contractors, finding the right market is only the beginning. Reworked.ai has builtits platform as a connected system that moves contractors from identifying promising areas to finding individual roofing opportunities and reaching homeowners through multiple channels. 

The process can start with a  market snapshot called the ZIP Analyzer, which provides information on roof propensity, median income and roof age signals. Contractors can use those insights to identify markets and streets they want to pursue before committing marketing dollars. 

Reworked.ai then adds property-level intelligence. According to the company, records can include roof areaand facets, along with  a propensity score. Its platform uses Eagleview aerial imagery alongside demographic and behavioral signals to help prioritize properties based on roof condition and homeowner fit. 

Several tools extend that intelligence into active campaigns. Halo allows a contractor to use an address after completing a job and identify nearby homes that may also need roofing work. Storm Opportunities maps affected addresses following hail events and ranks them using roof age and condition information. 

Once opportunities are identified, contractors can use Reworked.ai's outreach tools without moving the audience to another system. Direct Mail Sequences can trigger a letter followed by a postcard, while Home Ads activate the same scored homeowners as a digital audience by matching IP addresses to households. 

The result is a workflow designed around finding, targeting and reaching the same roofing opportunities across the funnel. Reworked.ai prices identified opportunities at $1.79 each and states that the platform requires no subscription, minimum or contract. 

Learn more about Reworked.ai and its roofing intelligence, targeting and outreach tools!