Jesse Sanchez, Writer
Highlighting solar, cool roofing and FORTIFIED-compliant systems
By Jesse Sanchez. CertainTeed turns heads with its solar-ready shingles, FORTIFIED-compliant systems and a booth design that kept the crowd buzzing. CertainTeed brought more than just sharp displays and soft carpet to booth 225 at the Western Roofing Expo 2025; it brought solutions designed for where the roofing industry is ...
Last-minute tax strategies before the filing deadline
By Jesse Sanchez. A one-month tax countdown highlights key steps taxpayers can take before filing. As the April 15 tax deadline approaches, many taxpayers assume the opportunity to make meaningful financial adjustments has already passed. Financial professionals at Exit Stage Left Advisors say that assumption is often incorrect. In the ...
Turning roofers into ventilation pros
By Jesse Sanchez. With twice-weekly sessions and hands-on support, Attic Breeze is reshaping how contractors approach attic airflow. If ventilation is one of the most misunderstood components of roofing, Attic Breeze is determined to change that, one training session at a time. “Every Tuesday and Friday we put on Best ...
Advanced bitumen membranes for commercial roofing
By Jesse Sanchez. Discover how this manufacturer’s membrane portfolio delivers flexibility, durability and installation options for commercial and industrial roofing systems. In commercial and industrial roofing, system performance depends on more than surface protection, it requires engineered layers designed to handle movement, temperature swings and long-term exposure. At the center ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Addressing vent extension design challenges and myths
By Jesse Sanchez. Long-term field performance is reshaping how the industry views vent extensions and plumbing airflow. TUBOS Inc. has spent two decades refining the design of a roofing component aimed at addressing a common commercial project concern. The product, a plumbing vent pipe extension, is designed to meet ...
How data is reshaping roof rejuvenation
By Jesse Sanchez. Learn how targeted roof and homeowner data can help contractors connect with potential maintenance customers more efficiently. For contractors working in the roof rejuvenation space, the challenge is not explaining the service; it’s finding the right homeowner at the right moment. Rejuvenation is designed for asphalt shingle ...
First to respond, first to win
By Jesse Sanchez. New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth ...
From data overload to decisive action
By Jesse Sanchez. Learn how user feedback is driving practical AI tools that turn stored data into immediate action. Roofing contractors are not asking for more dashboards. They are asking for faster answers. At Dataforma’s PSU event, it became clear that the value of software is no longer measured by ...
R-Club safety trainings: Bilingual education that strengthens crews
By Jesse Sanchez. Exclusive bilingual safety trainings equip roofing crews with clarity, confidence and stronger compliance culture. Safety on a jobsite is not built through policies alone. It is reinforced through repetition, leadership and training that reaches every crew member clearly and consistently. Inside the RoofersCoffeeShop® R-Club, that commitment shows ...
