Jesse Sanchez
A small solution making a big impact
By Jesse Sanchez. Roofing industry leaders share how one innovation is solving costly problems and saving contractor's time. At the 2025 IIBEC Convention and Trade Show, the RoofersCoffeeShop® sound stage brought together two industry veterans to discuss a small but mighty innovation that’s quietly transforming how contractors and consultants handle vent pipe ...
A solar-powered success story
By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...
Your guide to choosing the perfect metal roof
By Jesse Sanchez. Expert insights to help you make an informed decision about selecting the best metal roofing options for your home or project. Metal roofing is a long-term investment that offers durability, energy efficiency and aesthetic appeal. ASC Building Products, a leading manufacturer in the western U.S., provides insight into the ...
A co-branding opportunity for maximum exposure
By Jesse Sanchez. Expand your brand’s reach and visibility with a high-performance roofing solution designed to deliver both durability and marketing impact. Companies looking to enhance their brand visibility among contractors, builders and the general public now have a new opportunity through MFM Building Products’ Ultra HT Wind & Water Seal® co-branding ...
Why joining the R-Club could be the best decision for your roofing business!
By Jesse Sanchez. Unlock exclusive perks, including free expert consultations, through this industry-leading membership program. For roofing professionals, joining a community of peers with access to exclusive tools, networking and expertise can be a game-changer. That’s exactly what the R-Club, offered by RoofersCoffeeShop® (RCS), delivers. Membership not only connects you to a ...
Filling the industry’s workforce gaps
By Jesse Sanchez. Tackling the industry’s labor shortage by connecting contractors with the specialized talent they need to succeed. The roofing industry has long grappled with a shortage of skilled professionals, but Luke McCormick, CEO of Roofing Talent America, is tackling the issue head-on. In this interview with Megan Ellsworth at the ...
Breaking language barriers: How roofing companies can build stronger teams
By Jesse Sanchez. Clear communication is essential for ensuring job site safety, retaining skilled workers and maintaining profitability. At the Western Roofing Expo, Roofing Road Trips® host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, to discuss how communication challenges, especially language barriers, are ...
From the ground up
By Jesse Sanchez. A leader in post-fabrication finishing shares insights on craftsmanship, AI and the future of production. Fifteen years ago, Everette Hickman stepped into the coatings industry as a general laborer. Today, he plays a pivotal role in business development at Finishing Dynamics, a company known for its expertise in post-fabrication ...
Registration now open for CRRC’s Annual Meeting
By Jesse Sanchez. Industry leaders will gather to explore advancements in cool surface technology and celebrate innovation. The Cool Roof Rating Council (CRRC) is gearing up for its highly anticipated 2025 Annual Meeting, set to take place on June 11 at the Kimpton Hotel Fontenot in New Orleans, Louisiana. This year’s theme, ...
Elevating roof longevity and performance
By Jesse Sanchez. Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems. The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing ...
