Jesse Sanchez, Writer
Building a stronger roofing industry together
By Jesse Sanchez. Project Map It supports National Women in Roofing to help expand leadership, professional development and opportunity across the industry. The future of roofing depends on creating space for more perspectives, stronger leadership and broader career opportunities. For Project Map It (PMI), supporting National Women in Roofing (NWIR) ...
Turn roofing leads into lasting customer relationships
By Jesse Sanchez. A roofing customer relationship management (CRM) system can help contractors organize leads, strengthen communication and make more informed sales decisions. Generating quality leads is essential for roofing contractors competing in a fast-moving market. While marketing helps attract prospective customers, Dataforma can help roofing companies establish a reliable ...
Build a stronger restoration business before a sale
By Jesse Sanchez. Peer insight, benchmarking and disciplined preparation can help contractors strengthen operations and position their businesses for a future transaction. Preparing a restoration business for sale involves more than organizing financial statements. HS Exit Advisors emphasizes that contractors also need to consider how positioning, operational discipline and timing ...
Beyond surface-level asphalt softening
By Jesse Sanchez. APEX-1132™ is specifically engineered for oxidized asphalt systems, prioritizing long-term compatibility, penetration and restoration over temporary surface darkening. SoyLei’s soy-derived roof chemistry is not the same as spraying raw soybean oil or biodiesel onto an asphalt roof. Although raw oils and biodiesel can temporarily soften asphalt, that ...
Connecting jobsite photos to business workflows
By Jesse Sanchez. The new CompanyCam integration brings project photos into ContractorHUB while laying the groundwork for AI-powered automation. ContractorHUB has introduced a CompanyCam integration designed to bring jobsite documentation into the same system contractors use to manage leads, projects and other business information. Once a CompanyCam account is connected, ...
Putting pool safety and flow first
By Jesse Sanchez. At Everything Under the Sun, AquaStar Pool Products highlighted equipment designed to support pool service professionals, homeowners and builders. AquaStar Pool Products brought its focus on safety, flow and ease of service to the Everything Under the Sun show, where the company connected with pool professionals seeking ...
5 strategies for success in modern finance
By Jesse Sanchez. Fox & Partners shares how technology, education and client-focused service can help finance professionals thrive. Technology continues to reshape the finance and financial technology industries, but the foundational skills that support strong business relationships remain essential. In a recent Authority Magazine interview, Fox & Partners explored five ...
How extreme heat damages commercial roofing membranes
By Jesse Sanchez. Intense summer temperatures can accelerate membrane deterioration, weaken seams and expose commercial roofs to premature failure. Extreme heat can take a serious toll on commercial roofing long before damage becomes visible from the ground. Kodiak Roofing & Waterproofing explains that sustained summer temperatures place roofing systems under ...
Better content, better conversations
By Jesse Sanchez. Ingage’s updated Carousel component helps sales teams build richer interactive presentations without leaving the platform. A clean presentation can start a sales conversation, but the quality of the content inside it determines whether that conversation moves forward. Ingage highlights the importance of richer, more flexible presentation content ...
Roofing secrets from a modern American landmark
By Jesse Sanchez. An upcoming Coffee Conversations will take you behind the scenes of an award-winning roofing and waterproofing project to uncover what it takes to protect an architectural landmark. In an upcoming RoofersCoffeeShop® Coffee Conversations® on August 27 at 7 a.m. PT, Heidi J. Ellsworth meets with Mark DeFreitas, ...
