Heidi J. Ellsworth
Building better roofers part 2: The business edge of certification
By Heidi J. Ellsworth. How contractor programs help you stand out in a crowded market. The roofing industry is more competitive than ever, with contractors vying for attention in crowded markets. For many, certification is becoming the deciding factor that separates strong businesses from the rest. A recognized contractor program is ...
Seconds count: Why Western States roofers should become a member for safety
By Heidi J. Ellsworth. Safety must be a constant priority. WSRCA provides all the resources you need to create a safer job site and a stronger team. Roofing is a profession built on skill, strength and precision. Yet the most powerful tool we have is one we often overlook. It is time. ...
Year-end savings with Section 179
By Heidi J. Ellsworth. Learn how roofing contractors and sheet metal shops can use Section 179 to invest in equipment before the end of the year. As we approach the end of 2025, many roofing contractors and sheet metal shops are reviewing budgets, planning for next year and looking for ...
Bridging the gap between generations: IIBEC webinar helps roofing and building professionals strengthen communication across ages
Join IIBEC for a dynamic webinar exploring practical strategies to strengthen collaboration between generations in the workplace. The workplace is changing fast, and the roofing and building enclosure industry is no exception. Today, project teams often include professionals from four different generations working side by side. Each group brings unique strengths, ...
Building better roofers part 1: How contractor programs elevate roofing standards
By Heidi J. Ellsworth. Part one of this three part seriese dives into how contractor programs are raising the roofing bar. Roofing is one of the most skill-dependent trades in construction. Every project is a reflection of workmanship and commitment to quality. To meet the growing expectations of customers and to ...
Strengthen your roofing expertise at the 2025 IIBEC Building Enclosure Symposium
By Heidi J. Ellsworth. Join colleagues and industry leaders this fall in St. Louis for two days dedicated to elevating roofing knowledge and building enclosure practices. The International Institute of Building Enclosure Consultants (IIBEC) invites roofing professionals to the 2025 Building Enclosure Symposium (BES) October 26–28 in St. Louis, Missouri. Hosted at ...
CertainTeed delivers training at the Business Building Workshop
By Heidi J. Ellsworth. Become a CertainTeed Master Contractor by attending this year's upcoming Business Building Workshop. In the roofing world, great workmanship is just part of the story — growing a thriving business demands strategy, leadership and a network of support. That’s where CertainTeed's Business Building Workshops come in. These signature, ...
NRCA September highlights: Mental health, workforce, education and advocacy
By Heidi J. Ellsworth. Learn more about what the NRCA has been up to and all of the resources available to you. In recent communications from McKay Daniels, CEO of National Roofing Contractors Association (NRCA) he reported that September was a very busy month. The NRCA made progress across key ...
Proactive pavement management for long-term performance
By Heidi J. Ellsworth. Elise Schmidt and Troy Kaiser will share proven pavement management strategies for facility leaders. As infrastructure continues to face increasing demands from traffic loads and environmental conditions, maintaining pavement performance has become a top priority for facility managers. For roofing contractors, it is good to understand all parts ...
Building for the future: Redefining resilient roofing
By Heidi J. Ellsworth. Jennifer Stephan to present at NFMT Remix on roofing system durability and longevity. The roofing industry continues to evolve as designers, contractors and manufacturers focus on resilience, sustainability and performance. At the upcoming FacilitiesNet NFMT Remix, attendees will have the opportunity to deepen their understanding of what it ...
