Heidi J. Ellsworth, President
Roofing Alliance Student Competition team from Auburn University earns first place at International Roofing Expo
By Heidi J. Ellsworth. From digital models to real-world execution, Auburn University students demonstrate leadership, innovation and excellence in roofing. The Roofing Alliance 2026 Student Competition brought together top construction management programs from across the country, challenging students to apply classroom knowledge to real-world roofing scenarios. Rising to the top, Auburn University ...
Build smarter, breathe easier
By Heidi J. Ellsworth. Why balanced attic ventilation matters more than ever. When homeowners plan a new build or roof replacement, attic ventilation rarely tops the priority list. While sometimes called out on architectural drawings, final attic ventilation decisions are often a low-engagement activities. Shingles, color choices and ...
Why homeowners should ask where their roofing materials come from
By Heidi J. Ellsworth. Knowing the source of your roofing materials can make all the difference in project quality. When planning a roof replacement, most homeowners focus on choosing the right contractor, selecting shingles and managing budget. Those are all important decisions. But there is another question that often ...
Presentando a nuestro socio global, IFD
Por Emma Peterson, traducido por Alberto Torres. IFD y The Coffee Shops™ esperan expandir y fortalecer juntos a la comunidad global de la industria del roofing. Recientemente, The Coffee Shops™ anunció nuestra asociación con la International Federation of the Roofing Trade (IFD). Para quienes no están familiarizados, IFD es una ...
Introducing our global partner, IFD
By Emma Peterson. IFD and The Coffee Shops™ are looking forward to expanding and strengthening the global roofing community together. Recently, The Coffee Shops™ announced our partnership with the International Federation of the Roofing Trade (IFD). For those who are unfamiliar, IFD is a global organization that acts as a ...
BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment
By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...
The rise of self-storage and metal buildings: A perfect partnership for growth
By Heidi J. Ellsworth. Explore the trends, benefits and future of metal construction in the self-storage sector. The self-storage industry continues to be one of the most resilient and steadily growing sectors in commercial construction. Driven by lifestyle changes, population mobility and evolving business needs, self-storage has become a critical part of ...
Roofing Alliance Student Competition Team from Clemson University Delivers Impressive Performance at the 2026 International Roofing Expo
By Heidi J. Ellsworth From competition stage to career path, Clemson students showcase teamwork, innovation and the future of roofing. The Roofing Alliance 2026 Student Competition, once again, brought together some of the brightest emerging talents in the construction industry. The team from Clemson University stood out with a strong, ...
CITB funding changes signal major shift in construction training support
By Heidi J. Ellsworth. Understand CITB funding changes and their impact on training, grants and workforce development. The latest announcement from the Construction Industry Training Board (CITB) is reshaping how training is funded across the U.K. construction industry. With changes rolling out in January 2026 and continuing through April 2026, contractors, manufacturers ...
UL Solutions highlights growing urgency of fire testing in roofing at RICOWI Spring Seminar
By Heidi J. Ellsworth. This seminar presentation focused on growing external fire danger and the future of roofing in wildfire zones. At the RICOWI Spring Seminar on March 11, 2026, in Sacramento, California, industry leaders gathered to explore some of the most critical challenges facing the building envelope. One of the standout ...
