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Heidi J. Ellsworth

Why homeowners should ask where their roofing materials come from

Why homeowners should ask where their roofing materials come from

By Heidi J. Ellsworth. Knowing the source of your roofing materials can make all the difference in project quality. When planning a roof replacement, most homeowners focus on choosing the right contractor, selecting shingles and managing budget. Those are all important decisions. But there is another question that often ...


Introducing our global partner, IFD

Presentando a nuestro socio global, IFD

Por Emma Peterson, traducido por Alberto Torres. IFD y The Coffee Shops™ esperan expandir y fortalecer juntos a la comunidad global de la industria del roofing. Recientemente, The Coffee Shops™ anunció nuestra asociación con la International Federation of the Roofing Trade (IFD). Para quienes no están familiarizados, IFD es una ...


Introducing our global partner, IFD

Introducing our global partner, IFD

By Emma Peterson. IFD and The Coffee Shops™ are looking forward to expanding and strengthening the global roofing community together. Recently, The Coffee Shops™ announced our partnership with the International Federation of the Roofing Trade (IFD). For those who are unfamiliar, IFD is a global organization that acts as a ...


BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment

BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment

By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...


MCS the rise of self-storage buildings

The rise of self-storage and metal buildings: A perfect partnership for growth

By Heidi J. Ellsworth. Explore the trends, benefits and future of metal construction in the self-storage sector. The self-storage industry continues to be one of the most resilient and steadily growing sectors in commercial construction. Driven by lifestyle changes, population mobility and evolving business needs, self-storage has become a critical part of ...


Roofing Alliance Student Competition Team from Clemson University Delivers Impressive Performance at the 2026 International R

Roofing Alliance Student Competition Team from Clemson University Delivers Impressive Performance at the 2026 International Roofing Expo

By Heidi J. Ellsworth From competition stage to career path, Clemson students showcase teamwork, innovation and the future of roofing. The Roofing Alliance 2026 Student Competition, once again, brought together some of the brightest emerging talents in the construction industry. The team from Clemson University stood out with a strong, ...


NFRC CITB funding changes signal major shift

CITB funding changes signal major shift in construction training support

By Heidi J. Ellsworth. Understand CITB funding changes and their impact on training, grants and workforce development. The latest announcement from the Construction Industry Training Board (CITB) is reshaping how training is funded across the U.K. construction industry. With changes rolling out in January 2026 and continuing through April 2026, contractors, manufacturers ...


RICOWI UL Solutions highlights growing urgency of fire testing

UL Solutions highlights growing urgency of fire testing in roofing at RICOWI Spring Seminar

By Heidi J. Ellsworth. This seminar presentation focused on growing external fire danger and the future of roofing in wildfire zones. At the RICOWI Spring Seminar on March 11, 2026, in Sacramento, California, industry leaders gathered to explore some of the most critical challenges facing the building envelope. One of the standout ...


Roofing leads the way as wages create pressure for construction

Roofing leads the way as wages create pressure for construction

By Heidi J. Ellsworth. Labor shortages, rising wages and culture-driven retention are reshaping the roofing workforce. The construction labor market is shifting once again, and this time, roofing is at the center of the story. Recent insights from Zack Fritz and Dr. Anirban Basu of Sage Economics highlight a clear trend: wage ...


Building stronger roofs through research and partnerships

Building stronger roofs through research proven standards and industry partnerships

By Heidi J. Ellsworth. Understand FORTIFIED roof requirements and how GAF systems support stronger roof performance. As extreme weather events continue to impact communities across the United States, the roofing industry is increasingly focused on building stronger and more resilient roof systems. One program leading this effort is the FORTIFIED Roof™ ...


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