Heidi J. Ellsworth, President
Managing risk from the rooftop down
By Jesse Sanchez. Contractors can reduce liability, strengthen customer relationships and protect profitability by addressing the growing complexity of today’s rooftops. During this Coffee Conversations® sponsored by Anchor Products, Heidi J. Ellsworth joined Anchor Products founder Joel Stanley, attorney Trent Cotney of Adams and Reese and roofing technical expert Mark Graham ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
Fortalece tus habilidades en el Western Roofing Expo
Por Alex Tolle, The Coffee Shops®, traducido por Alberto Torres Explora oportunidades educativas enfocadas en temas que van desde el rendimiento de los techos y la evolución de los códigos hasta el diseño de la envolvente del edificio y la administración de negocios durante el evento de este año. La ...
Strengthen your skills at the Western Roofing Expo
By Alex Tolle, The Coffee Shops®. Explore education focused on everything from roof performance and evolving codes to building-envelope design and business management at this year's show. Continuing education gives roofing professionals an opportunity to step away from daily demands and take a closer look at the systems, materials, requirements and economic ...
Why roofing companies should stop asking how AI fits their business
By Heidi J. Ellsworth. Organizations see greater AI success when operational teams shape technology decisions from the beginning instead of treating AI as a separate initiative. One of the most common questions surrounding artificial intelligence (AI) today is how organizations can align AI with their business strategy. While that may ...
Training builds the foundation for siding success
By Heidi J. Ellsworth. Education, industry partnerships and workforce development are helping contractors capitalize on growing opportunities beyond the roofline. Homeowners are increasingly looking for contractors who can provide complete exterior solutions and siding has become one of the fastest-growing opportunities for roofing companies seeking to expand their services. But ...
The real cost of AI in roofing isn't the software — It's the operating model
By Heidi J. Ellsworth. Why successful AI adoption depends on connecting technology to the way roofing companies work every day, long after implementation. Artificial intelligence (AI) is part of the roofing industry conversation and is not going away. It is important for contractors to engage in practical ways to use ...
Why investing in contractors matters more than ever
By Heidi J. Ellsworth. CertainTeed's Business Building Workshop demonstrates that relationships remain the foundation of roofing success. There are many industry events throughout the year, but every once in a while, you attend one that reminds you why you love this industry. That was exactly how I felt ...
The best AI strategy starts with a roofing problem, not a technology demo
By Heidi J. Ellsworth. Business leaders create more value from AI when they focus on solving measurable operational challenges before selecting tools or platforms. Artificial intelligence (AI) continues to dominate conversations across the roofing industry and for good reason. As new capabilities emerge at a rapid pace, many are looking ...
Top July articles: Mental health, global politics and market predictions
By Emma Peterson. Explore the articles that generated the most interest this month. In the last month, over 250 articles have been published on RoofersCoffeeShop.com. That’s a lot of reading to keep up with, especially for busy contractors who are going between the office and the field. To make it ...
