Heidi J. Ellsworth, President
RCMA highlights contractor opportunities, technical leadership and industry growth
By Heidi J. Ellsworth. RCMA is encouraging greater participation from contractors and industry professionals while reinforcing the value that coatings bring to building performance, sustainability and roof longevity. The Roof Coatings Manufacturers Association (RCMA) recently shared a strong message in their May newsletter, "RCMA's Latest in Roof Coatings!," of continued momentum across ...
Metal siding on the rise: How performance, data and design are reshaping exterior walls
By Heidi J. Ellsworth. Fire resistance, durability and design innovation are driving new demand. Metal siding is experiencing significant growth across residential and light commercial construction, and the reasons go far beyond aesthetics. In 2026, homeowners and contractors are increasingly choosing metal wall systems because they solve some of the ...
Workforce Pell Program could strengthen roofing’s workforce pipeline
By Heidi J. Ellsworth. New Workforce Pell Grants could help roofing contractors recruit, train and grow the next generation of skilled workers. A long-supported workforce initiative championed by the roofing industry is moving closer to reality and it could provide meaningful opportunities for contractors looking to build stronger crews for the ...
Opening the door to performance: How coil coatings and metal design are transforming outdoor living
By Heidi J. Ellsworth. Durable finishes and architectural metal are redefining outdoor spaces. Metal is rapidly expanding beyond roofing and siding into one of the most exciting areas of construction today — outdoor living. From metal garage doors and entry systems to sliding barn doors and architectural features, homeowners are ...
Heidi J. Ellsworth named one of Oregon’s Top Women Leaders for 2026
By Jenny Yu. The honor highlights Heidi's leadership in advancing the roofing and outdoor industries. The Coffee Shops™ are proud to share that our President, Heidi J. Ellsworth, was recently recognized by Women We Admire as one of the Top Women Leaders of Oregon for 2026. The annual list ...
Coil coatings and metal systems: Driving performance across the modern jobsite
By Heidi J. Ellsworth. Advanced coatings and integrated metal systems give contractors new ways to deliver durability, efficiency and design flexibility. Metal is moving well beyond traditional roofing and siding applications into some of the most dynamic areas of today’s building envelope. A major factor behind that shift is coil ...
Why government affairs matter to every roofing professional
By Heidi J. Ellsworth. The policies shaping the future of roofing. As I begin my service on the board of directors for the National Roofing Contractors Association (NRCA), one of the most valuable parts of the onboarding process has been gaining a deeper understanding of the association’s government affairs efforts. While ...
RoofersCoffeeShop® joins National Slate Association and Slate Roofing Contractors Association on educational UK slate tour
By Heidi J. Ellsworth. Experiencing the craftsmanship, durability and history of slate roofing firsthand across the United Kingdom. To truly understand the beauty, durability and craftsmanship of roofing and especially slate roofing, you have to experience it firsthand. For me, that is exactly what happened when RoofersCoffeeShop® joined the National Slate ...
Luxury living starts at the top: Why roofing is driving high-end home design in 2026
By Heidi J. Ellsworth. Elevating homes through performance, design and outdoor living integration. Luxury building and remodeling in 2026 is shifting in a very important way. It is no longer about bigger homes or more elaborate finishes. Today’s luxury is about how a home performs, how it supports daily living ...
Colin McCorquodale leads with purpose, raising awareness and funds for Cystic Fibrosis Trust
By Heidi J. Ellsworth. NFRC president turns personal passion into powerful industry giving during his tenure. Leadership in roofing is often defined by technical expertise, advocacy and service to the industry. But for Colin McCorquodale, current president of National Federation of Roofing Contractors (NFRC), leadership is also deeply personal. During his ...
