Emma Richardson, Content Developer
Stay ahead of hail with predictive weather intelligence
By Emma Richardson. New forecasting tools are helping roofing contractors prepare for severe weather before it arrives. Weather has notoriously dictated the pace of roofing work, but new forecasting technology is giving contractors a chance to move from reacting to storms to preparing for them. In a recent episode of Roofing Road ...
Choosing the right insulation panel
By Emma Richardson. Breaking down the differences between structural insulated panels and ZIP System® panels. For builders pursuing stronger, more energy-efficient structures, understanding how structural insulated panels (SIPs) differ from ZIP System panels can help align materials with project goals, budgets and construction methods. According to this article ...
Opening the doors to skilled-trade careers
By Emma Richardson. The Roofing Contractors Association of British Columbia provides certification opportunities to young professionals. Fostering the next generation of professionals is an indispensable part of the skilled-trade industry, particularly when it comes to roofing. Many young professionals may be interested in a trade career but unsure where ...
Metal roofing made easy
By Emma Richardson. Experts break down the cost and benefits of metal roofing. While all roofs are a long-term investment, this is especially true of metal roofs. Although metal roofs have a higher upfront cost than shingles, they can deliver greater value over time with proper ...
Building connections and confidence
By Emma Richardson. How WITI is creating opportunities across the pool & spa sector. Northeast Spa & Pool Association (NESPA) is making waves across the industry with their Women in the Industry (WITI) initiative, a program dedicated to supporting and empowering professionals in the pool and spa industry. WITI ...
The secret to successful insurance partnerships
By Emma Richardson. Company values are so much more than buzzwords – They’re the key to success. Contractors need more than policies and premiums from an insurance partner; they need steady support that helps them respond to changing project demands, tight timelines and complex insurance and bonding requirements. ...
Explore a world of metal possibilities
By Emma Richardson. Discover the innovations that are helping metal contractors prepare for growth. In an upcoming Read Listen Watch, host Megan Ellsworth meets with Vice President of Architectural Sales for MetalForming LLC, Ryan Lemmel, for an exclusive preview of the innovations the company is bringing to METALCON. Together, they ...
Supporting contractors at every stage of the sales process
By Emma Richardson. BRAVA's Pro Portal brings leads, measurements, quotes and sales resources into one easy-to-use platform. While loyalty programs are becoming more common among roofing material manufacturers, BRAVA is going above and beyond with their latest site feature, the Pro Portal. The Pro Portal is an all-in-one ...
Getting the job done better
By Emma Richardson. Learn how the right equipment can improve efficiency, safety and professionalism. For many contractors, a messy jobsite isn’t just a hassle to clean up at the end of a project; it can actually hurt your company’s brand or even be a safety hazard. Equipter understands ...
20 years, thousands of roofs and one initiative: Performance matters
By Emma Richardson. From Product to Partnership: The Evolution of Roof Performance Contractors today aren't just selling roofs, they're selling performance. Homeowners want solutions that improve efficiency, protect their investment and deliver lasting value. That's a very different conversation than the one many contractors were having 20 years ago. As ...
