Emma Richardson, Content Developer
Supporting contractors at every stage of the sales process
By Emma Richardson. BRAVA's Pro Portal brings leads, measurements, quotes and sales resources into one easy-to-use platform. While loyalty programs are becoming more common among roofing material manufacturers, BRAVA is going above and beyond with their latest site feature, the Pro Portal. The Pro Portal is an all-in-one ...
Getting the job done better
By Emma Richardson. Learn how the right equipment can improve efficiency, safety and professionalism. For many contractors, a messy jobsite isn’t just a hassle to clean up at the end of a project; it can actually hurt your company’s brand or even be a safety hazard. Equipter understands ...
20 years, thousands of roofs and one initiative: Performance matters
By Emma Richardson. From Product to Partnership: The Evolution of Roof Performance Contractors today aren't just selling roofs, they're selling performance. Homeowners want solutions that improve efficiency, protect their investment and deliver lasting value. That's a very different conversation than the one many contractors were having 20 years ago. As ...
Why homeowners are choosing synthetic cedar shake
By Emma Richardson. BRAVA’s synthetic cedar shake tiles deliver natural beauty, fire resistance and long-lasting performance with minimal maintenance. With natural colors and textures trending among homeowners, cedar shake is generating buzz as a roofing material that blends seamlessly into nature. However, with record wildfires in many states, ...
Cool roofs shine as hotter cities turn down the heat
By Emma Richardson. ROOFCORP helps contractors navigate updated code requirements for roof coatings. Commercial roofs in warm climates like Los Angeles provide unique challenges, as the city is subject to elevated radiation year-round. Additionally, the long cooling season and urban heat island effect can cause roof surface temperatures to ...
