Emma Peterson, Senior Content Developer
The impacts of an El Niño
By Emma Peterson. From wildfires to hurricanes, this weather pattern is making its presence known across the United States. In the last month, wildfires have torn through communities across the United States, especially in the West. As NPR’s Kirk Siegler reports, “Half of the out-of-control wildfires right now in ...
La edición 2026 de la Western Roofing Expo tiene algo para todos
Por Emma Peterson, traducido por Alberto Torres. Desde el campo de golf hasta el piso de exhibición, la WRE 2026 ofrece a los profesionales del roofing innumerables oportunidades para aprender, conectar y hacer crecer sus negocios. ¡Estamos a menos de dos meses de la Western Roofing Expo (WRE)! Este evento, ...
Sell more squares with Elevate's UltraPly TPO SA roofing system
By Emma Peterson. UltraPly® TPO SA installs in colder temperatures and goes down faster — helping your crew stay productive throughout the year. Elevate's UltraPly roofing systems are made out of durable thermoplastic polyolefin (TPO). TPO is perfect for low slope roofing applications and is one of the fastest growing ...
Putting on premium part 1: Residential
By Emma Peterson. TopShield products balance beauty and performance to create long-lasting roofs. Replacing your roof is a big project, both monetarily and structurally. Monetarily, roofs are often the second biggest investment homeowners make (second to buying the home in the first place) and structurally, the roof is the ...
A toda velocidad hacia la cima
Por Emma Peterson, traducido por Alberto Torres. Cómo el roofing ayudó a Rudy Gutierrez a alcanzar su sueño en las carreras de aceleración. Shell Roofing Solutions Group, ubicada en Chino, California, es conocida por su amplia variedad de servicios, que incluyen construcción de techos nuevos, reemplazo de techos, restauración, modernización ...
The case for developer-agnostic technology
By Emma Peterson. Discover how developer-agnostic systems help contractors adapt, scale and avoid costly dependencies on a single technology provider. Technology can be a game changer when it comes to your operations, however it’s important to make sure it is working for you and not the other way around. ...
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
The key to waterproofing success: The right partner
By Emma Peterson. Discover how coordinating with knowledgeable manufacturers and field experts can help ensure projects are completed correctly. Recently, Karol Weyman had the opportunity to host Jeff Snyder, a territory manager and waterproofing expert from Tremco CPG, for an episode of From the Ground Up™. Jeff and Karol’s conversation ...
Taking the helm
By Emma Peterson. Sherri Miles’ journey to leadership and her new role as the Roofing Alliance’s president. Recently, we had Sherri Miles of Miles Roofing on an episode of Roofing Road Trips® to talk about her roofing career. Her journey to becoming a contractor started even before she was born, ...
