Emma Peterson, Senior Content Developer
Expanding beyond bitumen
By Emma Peterson. Joel Shealy discusses how market challenges and customer needs have shaped BITEC's modern offerings. In a new Roofing Road Trips®, we had the opportunity to chat with Joel Shealy about how BITEC has differentiated themselves from the crowd and built a 40-year-long legacy of quality and care. ...
Building processes to avoid a problem pile-up
By Emma Peterson. Lynsey Hull shares practical strategies for uncovering organizational bottlenecks and building systems that support lasting growth. In our third episode of Operation Clarity with Lynsey Hull, Heidi J. Ellsworth sat down with Lynsey to talk about navigating our data-saturated world. As the CEO of Tyelus, Lynsey offers ...
The business of coatings: Economic trends and opportunities
By Emma Peterson. Join Heidi J. Ellsworth and John Kenney for a live discussion on the market forces affecting coatings contractors and the strategies that can help businesses thrive. On August 12, 2026 at 11a.m. PT (2 p.m. ET), Heidi J. Ellsworth will host a live CoatingsTalk™ with John Kenney. ...
Take the 2026 Trends Survey!
By Emma Peterson. The 2026 Trends Survey continues a decade-long tradition of gathering contractor insights to better understand the state of the industry. 2026 marks 10 years since our first industry trends survey and we are still going strong! This survey seeks to collect contractor perspectives on the way business ...
From Vienna to Budapest: IFD brings the global roofing community together
By Emma Peterson. IFD President Dirk Bollwerk shares what attendees can expect from the new Connection Forum and the next World Championships of Young Roofer. As a global organization, the International Federation of the Roofing Trade (IFD) hosts events around the world. And their next two big events will ...
Top July articles: Versatile products, important advice and powerful stories
By Emma Peterson. From choosing the right roof to learning about innovative products and trusted contractors, these were the articles AskARoofer readers couldn't stop reading last month. The team at AskARoofer has had a busy July trying to keep up with all the innovations and news coming out of the ...
Giving aging HVAC new life
By Emma Peterson. How air handler renewal extends HVAC system life without full replacement. HVAC systems are expensive with commercial replacements for large campuses – healthcare, education and manufacturing – being up to $45,000 in some areas. Because of this often steep cost, many facility managers and building owners look ...
Design smarter with Drexel’s visualizer
By Emma Peterson. Explore how Drexel Metals combines experience, collaboration and digital tools to deliver exceptional metal solutions. Over the four decades that Drexel Metals has existed, the brand has grown, notably expanding their offerings through a 2011 acquisition of custom fabricator Met-Fab Manufacturing and becoming a part of the ...
Comparte el proyecto de tus sueños
Por Emma Peterson, traducido por Alberto Torres. ¿Tienes un proyecto en tu lista de metas? ¡Cuéntaselo a SRS Distribution! Para el equipo de SRS Distribution, ser más que un simple distribuidor significa convertirse en un verdadero aliado de sus contratistas y representantes. Esa filosofía fue la que los motivó a ...
Built like a greyhound: Fast, strong and precise
By Emma Peterson. Greyhound™ Trim Screws from K9 Fasteners deliver fast starts, secure holds and lasting durability. Among dogs, Greyhounds are the champion sprinters. Known for being gentle and independent, the greyhound’s lean beauty has been admired by everyone from artists and poets to engineers and kings. Their incredible combination ...
