Emma Peterson, Senior Content Developer
Beyond math and measurements
By Emma Peterson. The importance of strong estimating practices in managing risk, protecting profitability and setting projects up for success. Estimating is the foundation of roofing projects – without an accurate assessment of a project, and the costs related to it, it's difficult to expect a project to go smoothly. ...
More than a conference: The IFD Connection Forum
By Emma Peterson. The new IFD Connection Forum gives attendees the opportunity to exchange ideas, discuss industry challenges and learn from projects around the world. For a new episode of Roofing Road Trips®, Sabine Rothschuh, the International Federation of the Roofing Trade (IFD)’s secretary, stopped by The Coffee Shops™ to ...
Building a more engaged workforce starts with better conversations
By Emma Peterson. Through humor, business insights and real-world experience, Garrison Wynn showed Cultivate attendees how stronger communication can improve retention, performance and team alignment. Back in the second week of July (Saturday, July 11 – Tuesday, July 14, 2026 to be specific), AmericanHort brought thousands of horticulture, outdoor living ...
The high cost of deferred maintenance
By Emma Peterson. How putting off repairs can dramatically increase long-term infrastructure costs. In a new episode of Roofing Road Trips®, Karen Edwards got the chance to talk to Rick Johnson. Rick is a regional sales manager at Tremco CPG covering the mid-Atlantic region. Prior to joining Tremco, he spent ...
Inside the growing sports surfaces market
By Emma Peterson. A special CoatingsTalk® recorded in the field explores how changing recreation trends are reshaping the athletic surfaces market. In a special live from the jobsite CoatingsTalk®, Heidi J. Ellsworth got the chance to meet up with Weston Ready, the president of Texas-based CourTex Construction, on one of ...
Perfect for every project
By Emma Peterson. Designed to replicate the look of natural slate, TapcoSlate delivers lightweight performance, exceptional durability and installation versatility for a wide range of roofing projects. Slate is a stunning and timeless option for any roof, but it is also a high-maintenance and heavy option. For contractors who want ...
¡Únete a la industria del aislamiento en Texas!
Por Emma Peterson, traducido por Alberto Torres. Este septiembre en Dallas, la Convención de ICAA ofrecerá sesiones educativas dirigidas por expertos, conocimientos prácticos de la industria, oportunidades para establecer contactos y acceso a los productos y tecnologías más recientes. Todo es más grande en Texas, ¡incluyendo la convención y feria ...
Get rewarded for buying the products you already need
By Emma Peterson. QXO is making the transition to online ordering even more rewarding with a limited-time promotion that offers account credits for qualifying digital purchases. QXO’s entire mission is to help “contractors, homebuilders, distributors and suppliers streamline operations, improve efficiency and grow their businesses with confidence.” In pursuit of ...
DaVinci shakes up the UK roofing market
By Emma Peterson. DaVinci provides the authentic appearance of cedar shake roofing along with the durability, low maintenance and weather resistance modern homeowners need. For those who have walked through traditional neighbourhoods and preservation areas, you might have gotten to see shake roofing firsthand. For those of us who haven’t ...
Join the insulation industry in Texas!
By Emma Peterson. Hosted in Dallas this September, the ICAA Convention offers expert-led education, hands-on industry insights, networking opportunities and access to the latest products and technologies. Everything is bigger in Texas, including this year’s Insulation Contractors Association of America (ICAA) convention and trade show! This event promises to be ...
