Emma Peterson, Senior Content Developer
Supporting contractor success across the West
By Emma Peterson. How WSRCA’s education, resources and community help roofing professionals in the Western U.S. thrive. In a new episode of Roofing Road Trips®, Megan Ellsworth hosted Joel Viera, the executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, the sales manager for C.I. ...
Roof insurance 101
By Emma Peterson. Essential insurance information every homeowner should know about. Insurance is one of those frustrating, bureaucratic parts of life that no one likes spending time thinking about. But when something as expensive as your roof starts having problems, insurance is what can keep those unplanned repair costs ...
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
A high-performance solution for a high-profile roof
By Emma Peterson. GacoFlex delivered durability, savings and ease of installation for this challenging project. Just a few blocks from downtown Rochester, Minnesota sits the Zumbro Lutheran Church. With its unique steeple and central location, this place of worship is a well-known part of the Rochester skyline. But that iconic ...
A faster, safer way to measure roofs
By Emma Peterson. Learn what aerial roof measurements are and why they should matter to you and your team. Traditionally, contractors have to spend hours measuring roofs by hand, depending on how complex of a roof it is. This is not only a time-consuming task, but also a high-risk one ...
Safety is not just physical
By Emma Peterson. Why mental health deserves the same attention as physical safety in the roofing and cladding trades. In the roofing and cladding trade, safety and health are often thought of in the physical sense – fall protection and safe tool handling. But the mental health and safety of ...
Court performance that matches your vision
By Emma Peterson. California Sports Surfaces expands design freedom with custom Pantone and RAL color matching. Sports facilities are faced with a unique surfacing challenge – get the best performance possible while creating the right atmosphere for the game. Color choice plays a huge role in both. Whether its tennis ...
Built like a Husky: Strength you can trust
By Emma Peterson. Learn how this fastener lives up to the high performance of its namesake dog breed. Huskies are a medium-sized dog breed known for their incredible endurance and ability to pull heavy loads outdoors, even in less-than-ideal weather conditions. It was this reputation that inspired K9 Fasteners ...
Top June articles: Operational efficiency, building trust and planning ahead
By Emma Peterson. Articles of interest from June 2026. As the second fiscal quarter of the year comes to a close, it’s hard to believe we’re coming up on the halfway point of 2026. And the number of articles The Coffee Shops™ crew has published in that time (over 2,300 ...
