Emma Peterson, Senior Content Developer
The people behind BITEC®
By Emma Peterson. The people-first approach that supports contractors and has built BITEC® a stellar legacy in the roofing industry. Since 1986, BITEC® has provided top-of-the-line roofing products that support long-term roof performance. To learn about the people behind the products, BITEC®’s expert team, we spoke with Shane Millwood, their VP of ...
20 years of roofing
By Emma Peterson. Matrix Roofing and Home’s decades of success are a testament to the importance of community trust. In 2007, Matrix Roofing and Home was founded in Vancouver, Washington. Now, on the cusp of their 20-year-anniversary, we got to sit down with their founder and CEO, Wendy Marvin, for ...
Inside America’s lawn care tipping culture
By Emma Peterson. A nationwide analysis of more than two million mowing jobs revealed a growing culture of appreciation that is putting extra money in contractors’ pockets. For most professionals in the lawn care industry, while tipping is not as expected as it is in the food service, it is ...
Making commercial-grade accessible
By Emma Peterson. Tremco’s Vulkem® Pro Series gives homeowners, prosumers and contractors access to products built for tougher applications. Recently, Tremco Roofing Products made their first move into the retail market with the Vulkem Pro Series. This series is a line of products aimed to deliver the performance that ...
Looking at a year in lawn care
By Emma Peterson. LawnStarter’s 2025 analysis shows how climate, season length and weather patterns create vastly different conditions for lawn care professionals. Lawn care is one of the outdoor markets that can vary greatly from region to region. To showcase regional differences across the country, we wanted to highlight LawnStarter’s ...
NY Roofing is the October R-Club Roofer of the Month!
By Emma Peterson. Building up their community with quality roofs and meaningful connections. Every month, we choose one of the incredible contractors in our R-Club community to be our Roofer of the Month, and for October 2026 that spotlight is on NY Roofing! NY Roofing is a roofing company based ...
Show off your furry friend!
By Emma Peterson. TRI-BUILT's annual Top Dog contest is back, and they want your pup to be featured in their 2027 calendar! It might be hard to believe, but we’re coming up on the last quarter of 2026! And not only does that mean it’s time for contractors in ...
Emergency basics for commercial roofing
By Emma Peterson. How to know when you have a commercial roofing emergency and what to do about it. In a new episode of the AskARoofer™ podcast, Lauren White sat down for a conversation with the roofing experts from Raincoat Roofing: Eric Suess, president of maintenance, and Sarah Sutton-Shouse, director ...
Top September articles: Sustainable construction, seasonal shifts and durable products
By Emma Peterson. What has the AskARoofer™ audience been reading? The weather and the season might be changing, but here at AskARoofer, our team is still consistently putting out high-quality content meant to help you better understand the roof above your head! And now that we are at ...
Top September articles: Business growth, customer readiness and industry trends
By Emma Peterson. September’s most popular articles explored ways contractors can improve operations, prepare customers and position their businesses for future success. September might be one of the last months to hit the pool or the barbeque, the outdoor industry doesn’t slow down just because the weather shifts. In fact, ...
