Emma Peterson, Senior Content Developer
Shining a light on curb appeal
By Emma Peterson. Four different types of lighting that can upgrade any exterior. While curb appeal might first seem like a surface-level aesthetic choice, the right design can actually greatly increase a home’s value. As a paper from Sriram Villupuram, associate professor in the Department of Finance and Real ...
Short episodes, big insights
By Emma Peterson. Get fast, reliable roofing advice and insights from the AskARoofer Minisode series. One part of your home or building that you probably don’t see much of is your roof. It is out-of-sight, out-of-mind most of the time and you probably only think about it when a problem, ...
Find your community at the 2025 PSP/Deck Expo
By Emma Peterson. These special events are the perfect place to connect to other professionals, build your network and have some fun! If you are a professional in the outdoor industry, whether that’s pool maintenance, spa design, deck creation or something else, there is one place to be this October ...
Planting for beauty and bounty
By Emma Peterson. Level up your landscaping by adding food-producing plants to an ornamental garden. You’ve probably heard of edible arrangements, but have you heard of edible landscaping? This is the practice of incorporating edible plants into a landscape following design principles. It’s perfect for homeowners who either don’t have ...
Soak up all the learning opportunities at the 2025 PSP Expo!
By Emma Peterson. Expand your skills through expert-led education and an extensive expo hall at this year’s Pool Spa Patio Expo and Deck Expo. We’re are mere weeks away from the kickoff of the 2025 Pool Spa Patio (PSP) Expo, sponsored by the Pool and Hot Tub Alliance (PHTA), ...
Make a splash at the 2025 PSP Expo
By Emma Peterson. Dive into education, networking and more at the 2025 International Pool Spa Patio Expo! Every year, thousands of pool industry retailers, contractors, technicians and other professionals come to the International Pool Spa Patio Expo (PSP). Sponsored by the Pool & Hot Tub Alliance (PHTA), the PSP ...
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
Give your business a strong foundation
By Emma Peterson. From licensing boards to continuing education, get expert insights into what it takes to start a roofing business. In this Read Listen Watch® (RLW) webinar, Ashlee B. Poplin stopped by The Coffee Shops™ to chat about the how to start running your own roofing business from a ...
A.J. Manufacturing has served metal contractors for over 50 years
By Emma Peterson. Learn how this Wisconsin-based company has built a legacy of quality, innovation and customer service. In a new episode of MetalCast™, Karen Edwards had the chance to interview Todd Carlson, the president of A.J. Manufacturing Inc. The story of A.J. Manufacturing began when a Mr. Luedtke ...
Get ready for the 2025 International PSP/Deck Expo
By Emma Peterson. This is the event of the season for pool, spa and outdoor living professionals. We’re about a month out from this year’s Pool Spa Patio Expo, co-located with Deck Expo (PSP/Deck Expo)! Hosted in partnership with the Pool and Hot Tub Alliance (PHTA), this show will ...
