Emma Peterson, Senior Content Developer
Using visuals to create value
By Emma Peterson. EXCEPTIONAL Metals’ free visualizer is the perfect way to show homeowners what your team is capable of. In an industry where customer satisfaction is everything, it’s critical to be on the same page as the homeowner’s desires. Interestingly, studies found that 83% of homeowners prefer to make ...
Roofing in a winter wonderland
By Emma Peterson. How Unified Steel products keep contractors working in the cold season. For many roofers, the colder season means slower business and more downtime, in part due to the challenges of installing traditional asphalt shingles in temperatures below 40°F. In comes Westlake Royal Roofing Products’ Unified Steel™ Stone ...
Pool work for the wintertime
By Emma Peterson. Get the most out of your cash flow at the end of the year with these five tips. Winter is often the slow season for pool and landscaping contractors. But just because business might be slower, it doesn't mean there isn’t work to be done! In ...
Elevate’s PVC portfolio was built with contractors in mind
By Emma Peterson. Frank Palmer and Emma Nealy explain how feedback from contractors inspired the creation of MAC PVC and the other Elevate PVC offerings. At Elevate, serving contractors in the field is always at the core of their business choices, and that includes their product development. To learn more ...
One man’s roofing journey
By Emma Peterson. Hear from Lloyd Anderson about how he went from an 18-year-old installing gutters to a business owner. In a new episode of Stories from the Roof, Megan Ellsworth sat down with Lloyd Anderson, the owner and founder of Armadas Exteriors, to hear about his career in ...
A show to remember
By Emma Peterson. How educational opportunities, expert keynotes and a new media village made the 2025 PSP Expo unforgettable. With the launch of OutdoorCoffeeShop™ this year, the Coffee Shops crew got the chance to go to the International Pool Spa Patio Expo (PSP) for the first time! They had a ...
Looking at succession planning from both sides of the table
By Emma Peterson. John Kenney dives into considerations for professionals stepping into new roles of leadership and for those stepping back. Succession planning is a natural step for every business. In this special Affinity Webinar with John Kenney of Cotney Consulting Group, Heidi J. Ellsworth and Megan Ellsworth sit down ...
ECA will meet you at the starting line!
By Emma Peterson. Looking for a way to start your new year on the right foot? Consider joining the ECA’s OKC Memorial Race team! Back by popular demand, the ECA will be hosting their Belongship Event at the Oklahoma City (OKC) Memorial Marathon on Sunday, April 26, 2026! This ...
The 41st annual CRA show is on the calendar!
By Emma Peterson. Don’t miss this opportunity to network and learn with over 1,200 installers, builders, architects, manufacturers and roofing professionals. Since 1985, the Colorado Roofing Association (CRA) has hosted a Table Top Trade Show to help foster community and connections in the roofing industry. This year, the show ...
Training that keeps you competitive
By Emma Peterson. Learn how training can set your business apart in the growing pool and spa market. Technavio reports that the global swimming pool market is estimated to grow “by USD 7.28 billion from 2025-2029.” In response to this rising demand, we have seen the pool and spa service ...
