Emma Peterson, Senior Content Developer
Cool metal roofs: Where efficiency meets durability
By Emma Peterson. Discover why metal roofing is leading the market when it comes to cool roofing solutions. Finding success in a competitive industry like roofing is all about differentiating yourself and knowing what your customers want. And right now, some of the primary concerns for home and business ...
Immigration, roofing and the power of industry associations
By Emma Peterson. Learn how roofing associations are able to strengthen the industry by uniting our voices. Looking at the news today, it is impossible to ignore the continuous fluctuation of immigration policies in the United States. This nebulous environment has had a devastating impact on the roofing and construction ...
Are you ready to level up your service offerings?
By Emma Peterson. Join hundreds of service-focused leaders in Texas this March for ServiceCon 2026! For many contractors and roofing business owners, service has provided a gateway to business growth and scaling. Interested in how it can help your business? The best place to learn more is ServiceCon 2026! ...
Meet us in Sacramento!
By Emma Peterson. The Coffee Shops™ crew is heading for California, along with a variety of our industry friends for the 2026 IIBEC Convention and Trade Show! We are just over two weeks away from the International Institute of Building Enclosure Consultants (IIBEC)’s 2026 Convention and Trade Show! This annual ...
SRS is taking a lucky contractor out to the ball game!
By Emma Peterson. Earn account credit and get a chance to go to the 2026 World Series with SRS Distribution’s Triple Play Promo! SRS Distribution is running a limited-time promotion for users opening a new credit account! This promotion gives you a chance to earn up to $3,000 of ...
An impact beyond the industry: The 2025 Irrigation Show
By Emma Peterson. Irrigation Association’s work with the Plant for Life program is helping give back to vital communities This year, the OutdoorCoffeeShop™ crew had the chance to attend the Irrigation Show for the first time! Our team had a great time exploring the expo floor, attending informative sessions and ...
Growing as one industry
By Emma Peterson. Industry experts break down the economic, technological and industry shifts to watch this year. During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack ...
Roofing made simple
By Emma Peterson. The AskARoofer Minisodes break down key topics like fire-resistant metal, curb appeal and coatings into bite-sized podcast episodes. Curious about how the roof above your head works? Or maybe needing to get a new roof and not sure what you’re looking for? A great place to start ...
Insights into the 2026 coatings market
By Emma Peterson. Ryan Knippel discusses industry trends and what a major brand integration means for SOPREMA this year. In a recent CoatingsTalk™, Megan Ellsworth sat down with Ryan Knippel, business development manager from SOPREMA, to talk about the state of the coatings industry and what SOPREMA has been ...
The power of fractional executive placement
By Emma Peterson. Learn how fractional executives can give your business the high-level expertise needed to grow. In a new episode of Contractor Outlook™, Heidi J. Ellsworth sat down with Kristen McAlister of Cerius Executives to learn about fractional executive placement and how it can help construction companies build ...
