By Jenny Yu.  

Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. 

The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, Florida. With a strong lineup of sponsors and an educational program packed with timely topics, this year’s event is set to provide contractors with practical insights and valuable networking opportunities. 

A wide range of industry leaders are lending their support for the event, underscoring its importance across the roofing and metal construction sectors. Platinum sponsors include Eagle Roofing Products, ABC Supply and TAMKO®; while gold sponsors CertainTeed LLC, Polyglass and SOPREMA further highlight the depth of industry participation. Additional support from emerald sponsor Adams & Reese LLP; sapphire sponsors BITEC, Drexel Metals, MetalForming LLC and Sika Corporation; silver sponsor SRS Building Products; bronze sponsors Duro-Last®, IB Roof Systems™, PAC-CLAD Petersen and Roof Hugger; and affiliate sponsor, Roofing Contractors Association of South Florida (RCASF), reinforce the event’s focus on innovation, performance and contractor success. 

Educational sessions 

Education remains the cornerstone of the convention, with sessions designed to address today’s most pressing challenges in the industry while providing attendees with opportunities to earn CE credits. Legal and compliance topics are a hot topic with multiple sessions led by Trent Cotney, RoofersCoffeeShop® Influencer and partner at Adams & Reese LLP, including: 

• “Building an OSHA Inspection SOP” - Wednesday, June 10, 8:00 a.m. 
• “Roofing Legal, Labor and Policy Trends” - Wednesday, June 10, 12:30 p.m. and Friday, June 12, 7:00 a.m. 
• “Artificial Intelligence in Roofing” - Thursday, June 11, 7:00 a.m. 
• “ICE Raids and I-9 Audit Defense” - Thursday, June 11, 8:15 a.m. and Friday, June 12, 8:15 a.m. 

These sessions will provide contractors with actionable guidance on navigating regulations, mitigating risk and adapting to emerging technologies.  

Business operations are also a key focus. John Kenney, Influencer of The Coffee Shops™ and CEO of Cotney Consulting Group, will lead “Estimating for Small Business” on Wednesday, June 10, at 9:15 a.m. and Thursday, June 11, at 7:00 a.m., offering practical strategies to improve accuracy and profitability for contractors of all sizes. Meanwhile, Chad Westbrook, founder of Service Alignment, will present “Documenting a Roofing Project” on Thursday, June 11, at 9:30 a.m. and Friday, June 12, at 7:00 a.m., helping attendees strengthen processes that support accountability, communication and long-term project success. 

Additional sessions cover critical issues including Florida Building Code updates, metal roofing best practices and safety topics such as heat illness prevention. The “SkillsUSA: Build a Workforce Pipeline” session on Thursday, June 11, at 9:30 a.m., will also highlight strategies for developing the next generation of roofers, a growing priority for contractors facing ongoing workforce shortages. Together, these seminars provide well-rounded education opportunities tailored to both roofing and sheet metal professionals.  

Register to reserve your spot and take full advantage of everything the 104th FRSA Convention & Expo has to offer!

By Jessica Bravo. 

A look back at one of the top events for commercial roofing service professionals. 

From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. 

Conversations with industry leaders 

Megan Ellsworth spoke with several industry experts about the future of roofing service and the importance of strong operational systems. 

Chad Westbrook from Service Alignment shared insights on aligning service operations for long-term success. 

Cody Kline from CommercialRoofer.com, joined by his eight-year-old son Jagger Kline. 

Other conversations included Tracey Donels from Service First Solutions, Bryan Mitchell from Service AdvantEdge, Luke McCormack of Roofing Talent America and Emmitt White from Tidewater Roofing and Rapid Roof Care. 

Collaboration and networking 

The event also included peer groups and breakout workshops where attendees had the opportunity to ask industry leaders their most pressing questions. These sessions gave contractors and business owners actionable ideas they could bring back to their companies to strengthen and expand their service offerings. 

Contractor panel 

The event featured interviews, networking opportunities and a contractor panel moderated by Megan Ellsworth. Attendees shared ideas, discussed challenges and learned how service divisions can become a powerful driver of business growth. 

For many contractors and roofing business owners, developing a strong service program has become a gateway to scaling their businesses. ServiceCon brought together experienced leaders in the industry who shared practical strategies and real-world lessons on building successful service operations. 

Events like ServiceCon show how collaboration and open conversations within the industry can lead to real results. 

Be sure to watch all of the interviews from ServiceCon 2026 and stay tuned for updates on the next event.

By Chad Westbrook, Service Alignment.

Why I’m giving away my commercial service playbook for free — and inviting you to join me in building real, recurring revenue this quarter.

I’ve been in the commercial roofing trenches for over two decades. As founder of Service Alignment, I’ve scaled service divisions from zero to six and seven figures. I’ve seen contractor friends chase every rainy day, sell themselves into insolvency on fixed-bids and collapse when a big reroof cycle dries up. But in all those years, one truth has haunted me: so many roofers waste their upside by not owning recurring revenue.

Here’s the thing — I have too many stories, too many systems, too many wins and too many lessons to squeeze into a single blog or social post. The deeper strategies are usually reserved for private clients. But this quarter, I decided to try something wild: I’m giving away free access to my Recurring Revenue Builder course — the same strategies we normally reserve for real-deal clients. No upsell. No gatekeepers. No strings. Just the tools, the map and the push.

I walked into my office today imagining how many service agreements we could get signed in the roofing industry before December 31 if everyone who believed in recurring revenue simply ran with it. That’s the experiment. That’s the proof we’ll build together.

The moment that changed everything

A few years back I sat in a contractor’s lunchroom. He was proud, he shared, “We did a dozen reroofs this quarter.” But when I ask what service billed, silence. I asked: “Imagine if you knew every roof replacement that your client was doing before anyone else?” Well, it’s possible…

Today, I can confidently say we have duplicated the success to over 30+ contractors across the US and Canada.

The free drop and the challenge

Here’s what I’m doing:

• For Q4 only, I’m opening free onboarding and access to the Recurring Revenue Builder system.
• No sales pitch, no hidden upsell. Just the same framework, agreements, scripts and training.
• All I ask in return is that you share your numbers — how many agreements you sell this quarter. We’ll consolidate the data and publish the result.
• Together, we’ll prove that commercial roofers can shift from chasing jobs to owning predictable income.

I want the roofing community to see real, documented proof — not hypothetical case studies. How many contractors will step up? How many service deals will get signed?

If you want in, here’s the link: https://service-alignment.com/rrb

Why this matters more than ever

Storm cycles are unpredictable. Material costs rise, labor becomes scarce and margins shrink. Contractors who depend solely on reroofs are effectively betting the company on a broken roulette wheel. But when you build recurring revenue, you create a cushion, a backbone, that carries you through lean times.

What I’m asking from you

If you believe recurring revenue is the next frontier of roofing, here’s your invitation:

1 - Sign up for free access.

2 - Run the system.

3 - Report back how many service agreements you closed by December 31.

We’ll publish a weekly scoreboard — the real numbers, the wins — so everyone in the industry can see what’s possible when you lean into service.

If you’re done gambling on storms and you want to build a business that pays you whether it’s sunny or raining, join the Recurring Revenue Builder free drop today at https://service-alignment.com/rrb.

Let’s prove to the roofing world what happens when service becomes your foundation.