Sales & Marketing
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
The power of vision
By The GLO Group. Why every contractor needs a three-year growth roadmap. In the fast-paced world of contracting, it’s easy to focus only on what’s right in front of you — the next job, the next bid, the next fire to put out. But here’s the truth: reacting to the daily grind ...
Sales aren’t dead — They just sometimes wear a toolbelt
By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy ...
Renoworks and Ingage partner to streamline the remodeling sales experience
This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster. Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation ...
The real secret to earning trust in roofing
By Jesse Sanchez. Ditch the clipboard. Nail the presentation. The look of your job site is selling your next contract, whether you know it or not. It’s no secret that homeowners care about results. But what some contractors can overlook is that trust isn’t just built on the roof, it’s ...
Roofer tips: Getting composite roofing approved by historical groups
By DaVinci Roofscapes. Getting composite roofing approved in historically-designated areas is possible with preparation, education and persistence. Looking for practical advice for success for building business relationships with Historic Preservation Committees? Here are the tips you need to get your foot in the door, and your crew on the roofs of ...
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
The rise of data-driven sales
By Centerpoint Connect. Ditch the guesswork and start using data to make smarter, faster and more profitable sales decisions. If your roofing sales team is still relying solely on gut instinct and good luck, you're leaving serious money on the table. The game has changed, and the winners are using ...
How to confidently sell curb appeal to homeowners
By DaVinci Roofscapes. A roofer's guide to the "top down" approach that will transform every roofing consultation into an opportunity to enhance curb appeal. As a professional roofer, you're missing significant revenue opportunities if you only focus on protection and durability. Here's a game-changing fact: your customer's roof often comprises 30% or ...
The business of looking official
By Centerpoint Connect. In contracting, trust starts with what people see. In a crowded market where most jobs begin with a Google search or a drive-by impression, contractors can’t afford to be invisible or forgettable. That’s where branding comes in, not as fluff or vanity, but as a business strategy ...
