Ingage Summit targets adoption gaps heading into 2026

By Jesse Sanchez. 

Virtual event focuses on helping roofing leaders turn plans into behaviors teams actually use. 

Ingage will host its Winter Summit on Jan. 29, 2026, offering roofing and home improvement leaders practical guidance for turning strategic plans into day-to-day actions their teams can adopt for efficient operations. The virtual event is designed to help companies close the gap between intention and implementation as they prepare for the year ahead. 

Built for sales leaders, marketers and business owners, the summit concentrates on helping organizations move ideas from planning stages into everyday workflows. Sessions focus on how messaging, processes and leadership habits influence whether new tools, systems and initiatives gain traction or quietly stall after launch. 

The agenda emphasizes alignment across departments and roles. Speakers will address common friction points that arise after change is introduced, such as inconsistent messaging, uneven coaching and unclear accountability, and how to best tackle these challenges. Each session is structured to give attendees takeaways they can apply immediately within their sales, marketing and operations processes. 

The day opens with a keynote from Dean Curtis, CEO of Ingage on Leading Through Adoption, exploring how leaders guide teams through change and reinforce new behaviors once systems are in place. Subsequent sessions dive into brand positioning, call center performance and sales process consistency, with an emphasis on building habits teams can implement daily. Cultural leadership sessions will examine how internal norms and leadership behaviors directly impact customer experience and results. 

Speakers will bring a variety of perspectives spanning topics such as coaching, branding and operational leadership. Presenters include Dean Curtis, Janet Mobley, Laura Noonan, Mariann Carlson, Chuck Thokey and Briana Heatherington. Pam Torrey anchors the program, guiding attendees through sessions and closing with a synthesis of key themes. 

The virtual format removes travel barriers while preserving interaction through live Q&A. Registrants also receive on-demand recordings. Each attendee is to receive the Summer Summit Playbook, a workbook filled with templates and exercises designed to support follow-through once teams return to their daily routines. 

For companies navigating growth, change fatigue or stalled initiatives, the Winter Summit frames adoption as a leadership challenge rooted in clarity, communication and consistency. 

Learn more about the Ingage Winter Summit and register to access sessions, playbook resources and recordings!