Expert Conversations
Becoming a ROOFEREE
By Emma Peterson. Former basketball coach Trent Lovewell discusses the unlikely path that brought him to roofing and helped create the ROOFEREES brand. For the last 26 years, Trent Lovewell has worked with Weatherguard, Inc., an Omaha-based company and home of the ROOFEREES. Who exactly are the ROOFEREES? To answer ...
Una colaboración que nos complementa muy bien
Por Jessica Bravo. SRS Para Latinos y RoofersCoffeeShop En Español es una alianza que sigue creciendo. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Stephany Hernandez, de SRS Para Latinos, sobre la colaboración entre SRS Para Latinos y RoofersCoffeeShop En Español durante los últimos cinco ...
Four decades of insight into roofing safety
By Emma Peterson. The hidden dangers of roof degradation and the importance of building awareness, prevention and safety culture. In one of our newest episodes of Roofing Road Trips®, Megan Ellsworth hosted Gary Walpole from National Federation of Roofing Contractors (NFRC) for a discussion about safety in the roofing trade. ...
Cool Roof Rating Council expands resources and industry engagement
By The Coffee Shops™. New tools, updated programs and a reimagined conference are helping make cool roofing information more accessible across the industry. The Cool Roof Rating Council (CRRC) is broadening how it serves roofing professionals through updated rating programs, expanded educational resources and a new approach to industry collaboration. ...
Helping independent contractors thrive on their own terms
By Emma Peterson. How FEI Group’s member-driven approach supports contractors in roofing, flooring, traffic safety and beyond. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Graham Howerton about his company – the FEI Group. Today, the FEI Group is known as “the strongest member-driven organization ...
Why coatings certification starts with the roof itself
By The Coffee Shops™. ASC Building Materials’ contractor certification program helps roofers identify better coating candidates. For commercial roofs, long-term performance is determined by many factors. One of which is knowing when a roof is suitable for a coating, or when a membrane or bitumen would be a better solution. ...
Knowing your numbers to survive a softer roofing market
By Jesse Sanchez. Contractors must embrace data, disciplined budgeting and risk management to stay profitable in softer markets. As economic uncertainty, shifting storm patterns and evolving insurance rules reshape future demand, TAMKO leaders are urging contractors to approach data, risk mitigation and retail strategy as core business functions ...
Turning disconnected roofing data into better decisions
By Jesse Sanchez. ContractorHUB brings sales, financial, marketing and operational data together to help roofing companies identify problems, track performance and plan for growth. Roofing companies rely on a growing number of software platforms to manage sales, accounting, marketing and production. When those systems do not communicate, business owners can ...
40 years of BITEC
By Emma Peterson. A look at the rich history behind one of the biggest providers of quality commercial roofing products. This year marks four decades since BITEC was founded and in that time, BITEC has introduced multiple industry-leading innovations and built a resounding reputation of quality. To reflect on ...
Where roofing and politics intersect
By Emma Peterson. Trent Cotney and Heidi J. Ellsworth look back at the 2026 Roofing Day in D.C. Earlier this year, roofing contractors and professionals from around the country came together to advocate for the future of the industry in Washington, D.C. This event, Roofing Day in D.C., is annually ...
