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Expert Conversations

Raising the standard for roofing in the Big Apple

Raising the standard for roofing in the Big Apple

By Anna Lockhart. Taking on roofing in one of the toughest cities in the world is no easy feat, but one roofer is finding success through tried and true processes: doing things the right way, always. In a recent episode of Stories From the Roof, host Megan Ellsworth sat ...


Vacuum insulated panels address constraints in complex reroofing projects

Vacuum insulated panels address constraints in complex reroofing projects

By Jenny Yu. As buildings undergo re-roof cycles, VIP technology offers a practical solution for achieving code compliance without major structural modifications. As building codes continue to demand higher thermal performance, roofing contractors are increasingly challenged to meet insulation requirements on existing structures that were never designed for today’s ...


Why Pride and inclusion matter in roofing

Why Pride and inclusion matter in roofing

By Emma Peterson. Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their ...


Building a one-stop shop for homeowners

Building a one-stop shop for homeowners

By Emma Peterson. Learn why contractors are diversifying their offerings and how the right supplier partnerships can make expansion easier. In a new Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Josh Wilens, Alex Birnbaum and Kristina Hill to talk about how siding is no longer just an add-on ...


Bridging the gap between policy and practicality

Bridging the gap between policy and practicality

By Emma Peterson. Gary Walpole discusses advocacy, legislation and the roofing industry. Roofing associations like National Federation of Roofing Contractors (NFRC) are critical to the success in advocating for the industry. To learn more about how these associations unify the industry into one collective voice, we sat down with ...


Finding technology that fits a commercial roofing business

Finding technology that fits a commercial roofing business

By Jesse Sanchez. Successful technology adoption begins with understanding operational gaps and choosing a partner that knows commercial roofing. Technology can help commercial roofing contractors scale, but a platform must align with the company’s work, people and long-term goals. In an episode of Roofing Road Trips®, Aaron Weinstein, Terial co-founder ...


New integration answers a contractor request

New integration answers a contractor request

By Jesse Sanchez. The new integration connects ordering, pricing and project workflows for commercial roofing contractors. Commercial roofing contractors have been wanting an integration from Dataforma and QXO built around daily ordering and estimating workflows, and the companies responded. In this episode of Roofing Road Trips®, Karen Edwards spoke with ...


Connecting the dots between data and strategy

Connecting the dots between data and strategy

By Emma Peterson. How the Farnsworth Group combines research and consulting to help industry professionals navigate change and stay competitive. For over 35 years, the Farnsworth Group has collected market research and intelligence for manufacturers, suppliers and business owners in the construction industry. Not only does the Farnsworth team go ...


Beginning a new chapter while preserving a legacy

Beginning a new chapter while preserving a legacy

By Jesse Sanchez. New owner plans to build on the quality, service and contractor-focused problem-solving that established the Wil-Mar Products brand. The trusted Wil-Mar Products, Inc. pipe collar is entering a new chapter under the ownership of Mike Bothman. During this episode of Roofing Road Trips®, Mike explained how an ...


Designing smarter operations by removing business bottlenecks

Designing smarter operations by removing business bottlenecks

By Jesse Sanchez. Understanding how people, processes, data and technology work together helps companies build operations that support sustainable growth. Operational efficiency begins with understanding how work is actually performed. In this episode of Operational Clarity, a podcast from The Coffee Shops™, Tyelus CEO Lynsey Hull explained how companies can ...


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