Business Boosters
Last chance to connect your ad spend to real roofing revenue
By Jesse Sanchez. Contractors can still register for Adtaxi’s upcoming webinar to learn how offline attribution can connect digital marketing activity with customers, revenue and higher-value jobs. There is still time to register for Adtaxi's upcoming webinar, “The Offline Attribution Advantage,” where roofing and home services contractors can learn how to better ...
ServiceTitan previews AI-powered future for roofing contractors at Pantheon
By The Coffee Shops. New AI capabilities aimed at helping roofing contractors work faster, sell smarter and scale more efficiently. ServiceTitan's Director of Product for Exteriors, Jamie Pillitteri, shared a roadmap of new and upcoming roofing-specific features at Pantheon, outlining how artificial intelligence, automation and workflow-driven tools will help roofing contractors streamline ...
Understanding IFD
By The Coffee Shops®. How the International Federation of the Roofing Trade creates value for roofers in the U.K. and beyond. For roofing professionals around the world, the challenges facing the industry are often remarkably similar. From workforce development and technical innovation to sustainability and climate resilience, collaboration across national borders ...
Build stronger industry connections through RCAM
By The Coffee Shops®. RCAM gives roofing professionals an opportunity to become part of an established community and strengthen their connection to the industry. Successful roofing businesses are built on more than individual projects. They also depend on relationships, shared knowledge and a strong professional community. For contractors and industry ...
Your roofing company is always training someone
By John Kenney, Cotney Consulting Group. The question isn't whether learning is taking place. The question is whether your organization is teaching the lessons that will make it stronger tomorrow than it is today. One of the biggest misconceptions in business is that training only happens when people gather in ...
The future belongs to contractors who embrace AI
By The Coffee Shops. ServiceTitan's Ara Mahdessian explains how contractors can harness AI to streamline operations, drive growth and gain a competitive edge. During the Pantheon conference, ServiceTitan cofounder and CEO Ara Mahdessian delivered a bold vision for the future of the trades, arguing that artificial intelligence (AI) represents the next major ...
Responsible AI starts with knowing what to do when something goes wrong
By Heidi J. Ellsworth Clear processes and human accountability help roofing businesses put responsible AI into practice. In my ongoing conversation with Brian Behe, chief technology officer of RIIG Technology, Inc., we continue to explore what practical AI adoption looks like in the roofing industry. One issue deserves more attention, and that ...
The difference between being efficient and being effective
By John Kenney. Roofing companies don't improve simply because people work harder. They improve because leadership helps people focus on what matters most. Walk into almost any roofing company during the busy season, and you'll see the same thing. Phones are ringing. Estimators are turning around bids. Project managers ...
Contractors say convenience and collaboration are key to scaling shingle recycling
By The Coffee Shops®. Scaling asphalt shingle recycling depends on making the process easier, more accessible and better integrated into roofing operations. At the 2026 Shingle Recycling Forum in Raleigh, North Carolina, roofing professionals discussed the opportunities and challenges surrounding the recovery and recycling of tear-off shingles. Moderated by Karen Edwards, chief operating ...
Why operational drift costs more than most contractors realize
By John Kenney, Cotney Consulting Group. In roofing, companies rarely lose their edge overnight. More often...they slowly drift away from it. One of the biggest challenges facing successful roofing companies isn't a lack of opportunity. It isn't finding work, investing in technology or even attracting good people. It's maintaining ...
