IRE 2025
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Snow retention, your way
By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...
Unveiling eco-friendly roofing installation tech at IRE 2025
By Jesse Sanchez. Latest innovation highlights a growing demand for sustainable, high-performance roofing solutions. On the final day of the 2025 International Roofing Expo (IRE), H.B. Fuller took the spotlight with a showcase that represents the industry’s shift toward more sustainable and user-friendly solutions. The company’s latest innovation, Millennium PG-1 EF ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
Unveiling game-changing roofing solutions at IRE 2025
By Jesse Sanchez. From pool shields to automated loaders, these new innovations tackle job site hazards and boost efficiency. At the bustling International Roofing Expo (IRE) 2025, The Catch-All took center stage, debuting a suite of new products designed to elevate safety, protect property and streamline job site operations for roofers and ...
A small solution making a big impact
By Jesse Sanchez. Roofing industry leaders share how one innovation is solving costly problems and saving contractor's time. At the 2025 IIBEC Convention and Trade Show, the RoofersCoffeeShop® sound stage brought together two industry veterans to discuss a small but mighty innovation that’s quietly transforming how contractors and consultants handle vent pipe ...
A solar-powered success story
By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...
Record-breaking International Roofing Expo returns to San Antonio elevating industry standards
Themes focused on technology across tools and materials, creating safer work environments, preparing for weatherproof building as well as new developments in energy efficient and recycled resources. The International Roofing Expo (IRE), North America's largest roofing and exteriors event, convened over 600 exhibitors from over 15 countries, and nearly 16,000 industry ...
SRS partners: Colaboración en la comunidad hispana
By Jessica Bravo. Aprende cómo SRS está colaborando con Owens Corning, GAF y CertainTeed para apoyar a los hispanohablantes en la industria de techado. 2025 marca el cuarto año consecutivo en el que se realiza el SRS para Latinos Lounge, con el objetivo principal de ofrecer recursos y herramientas valiosas ...
