IRE 2025
Auburn University students demonstrate skill and teamwork at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Best Presenter recognition was awarded to Auburn student Arjun Varadhan. The Auburn University team impressed attendees at the 2025 Roofing Alliance Construction Management Student Competition, bringing strong teamwork, passion and real-world construction skills to one of the roofing industry’s most important educational events. The team brought ...
Clemson University students take third place at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Skills, confidence and lifelong industry connections define a successful competition. Clemson University made a strong impression at the 2025 Roofing Alliance Construction Management Student Competition with a third-place win. Bringing passion, teamwork and determination to one of the industry's most important student events, they were able ...
Bradley University students shine in the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Students share the importance of culture in the next generation of roofing. The energy was electric at the 2025 International Roofing Expo (IRE) as the Bradley University team was interviewed and shared their story about the Roofing Alliance Construction Management Student Competition. Although the team did ...
Unveiling game-changing integrations
By Jesse Sanchez. With bold new partnerships and streamlined financing tools, this tech company is reshaping how contractors do business. As the roofing industry converged on the annual International Roofing Expo (IRE), one tech company captured early buzz on the show floor with tools designed to eliminate contractor headaches and ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Speed, strength and simplicity for commercial flat roof projects
By Dani Sheehan. See how FAR is reinventing roof restoration with fiber-infused, sprayable technology. Fluid Applied Roofing (FAR) stands out by cutting through complexity, reducing installation errors and making contractors’ jobs significantly easier. Sonny Arwood, CEO and founder of FAR, started his career on the roof, using his hands-on experience ...
Uber for labor
By Jesse Sanchez. How one startup’s tech solution is transforming sub-crew hiring in the roofing industry. Carlos Carballo, co-founder of Labor Central, joined host Heidi J. Ellsworth in this episode of Roofing Road Trips®, to share how his tech-driven platform is tackling one of the industry’s most persistent and growing ...
Proven performance and peace of mind
By Emma Peterson. These performance-backed shingles bring peace of mind to both homeowners and contractors. Just a few months ago at the 2025 International Roofing Expo (IRE), IKO Industries launched their refreshed brand identity based on the idea of Proven Performance. As a part of this announcement, they shared that ...
New voices, big shifts and a bold vision for roofing’s future
By Jesse Sanchez. A first-time attendee delivers a powerful message about personal and professional growth. At this year’s International Roofing Expo (IRE), a first-time attendee from Benchmark gained attention not with a booth, but with bold presence, clear purpose and a commitment to transformation, both within the company and the industry. ...
Impressing the crowd with style, sustainability and stories
By Jesse Sanchez. Cold weather, hot brand: Brava turns heads with bold design and authentic connections. The outside air might have been cold in San Antonio, but inside the International Roofing Expo (IRE) 2025, Brava Roof Tile was on fire — and not just because of its sustainable, eye-catching products. ...
