IRE 2025
Unveiling game-changing integrations
By Jesse Sanchez. With bold new partnerships and streamlined financing tools, this tech company is reshaping how contractors do business. As the roofing industry converged on the annual International Roofing Expo (IRE), one tech company captured early buzz on the show floor with tools designed to eliminate contractor headaches and ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Speed, strength and simplicity for commercial flat roof projects
By Dani Sheehan. See how FAR is reinventing roof restoration with fiber-infused, sprayable technology. Fluid Applied Roofing (FAR) stands out by cutting through complexity, reducing installation errors and making contractors’ jobs significantly easier. Sonny Arwood, CEO and founder of FAR, started his career on the roof, using his hands-on experience ...
Uber for labor
By Jesse Sanchez. How one startup’s tech solution is transforming sub-crew hiring in the roofing industry. Carlos Carballo, co-founder of Labor Central, joined host Heidi J. Ellsworth in this episode of Roofing Road Trips®, to share how his tech-driven platform is tackling one of the industry’s most persistent and growing ...
Proven performance and peace of mind
By Emma Peterson. These performance-backed shingles bring peace of mind to both homeowners and contractors. Just a few months ago at the 2025 International Roofing Expo (IRE), IKO Industries launched their refreshed brand identity based on the idea of Proven Performance. As a part of this announcement, they shared that ...
New voices, big shifts and a bold vision for roofing’s future
By Jesse Sanchez. A first-time attendee delivers a powerful message about personal and professional growth. At this year’s International Roofing Expo (IRE), a first-time attendee from Benchmark gained attention not with a booth, but with bold presence, clear purpose and a commitment to transformation, both within the company and the industry. ...
Impressing the crowd with style, sustainability and stories
By Jesse Sanchez. Cold weather, hot brand: Brava turns heads with bold design and authentic connections. The outside air might have been cold in San Antonio, but inside the International Roofing Expo (IRE) 2025, Brava Roof Tile was on fire — and not just because of its sustainable, eye-catching products. ...
A superior acrylic coating makes its debut
By Anna Lockhart. Progressive Materials showcased their latest product, AC-1200, at the 2025 IRE trade show, offering attendees a first look at the acrylic coating’s quality design. In a conversation with Progressive Material’s Director of Technical Services, Jay Mitchell, live from the trade show floor at this year’s International ...
Unveiling cutting-edge roofing innovations
By Jesse Sanchez. New high-performance membranes spark major interest at IRE 2025. At the 2025 International Roofing Expo (IRE), Swiss-based construction materials leader Sika Roofing & Waterproofing made a significant splash with the launch of two groundbreaking membrane technologies. Designed to simplify applications and elevate performance standards across U.S. roofing ...
Bringing greener innovations to the roof
By Jesse Sanchez. A new eco-friendly roofing adhesive turns heads at bustling trade show. In the fast-moving world of commercial roofing, one standout company is drawing serious attention not just for innovation, but for making sustainability and labor efficiency their top priorities. At the Coffee Shop Soundstage during this year's ...
