IRE 2025
Bringing innovation to rooftop equipment at IRE
By Jesse Sanchez. A simple bolt, a big idea — a solution to a decades-old roofing dilemma is turning heads. At the 2025 International Roofing Expo (IRE), roofing professionals gathered not just to talk shingles and systems, but to rethink how equipment belongs on rooftops. In an interview at the Coffee Shop ...
Efficiency, legacy and the people powering it all
By Jesse Sanchez. Turning heads at this year’s expo with real solutions and a clear vision for the industry's future, this company is leaving their mark. SOPREMA closed out the 2025 International Roofing Expo (IRE) on a high note and their presence left a lasting impression. Between cutting-edge equipment and a company ...
Three locations and counting
By Emma Peterson. From expansions to new products and installation seminars, ATAS is growing with the metal market. ATAS International is well known in the metal industry for their expansive portfolio. The 60+ year old company manufactures everything from metal walls to roof systems, accessories and more! While we were at the ...
New acrylic roof coatings offerings!
By Dani Sheehan. Contractors now have even more flexibility in selecting the best coating system for each unique project. In case you missed it, Progressive Materials (PM) launched their new line of acrylic roof products at the International Roofing Expo (IRE) 2025. PM has been a trusted leader in silicone roof coatings, ...
Reinventing roofing sales
By Emma Peterson. Roof Scout debuts on the IRE stage with eCommerce innovation. One of the best parts of trade show season is getting to see all of our industry friends, both old and new. While at the 2025 International Roofing Expo (IRE), our editor Lauren White got the chance to catch ...
Coatings, community and what’s next for RCMA
By Emma Peterson. Get insight into RCMA’s plans for the rest of 2025. The Roofing Coatings Manufacturers Association (RCMA) has been representing asphaltic and solar reflective roof coating manufacturers and applicators for over 40 years. With more than 70 members who manufacture or supply roof coating products, RCMA continues to advance the ...
A new era for roofing and resilience
By Jesse Sanchez. A conversation that provides a fresh vision, a fortified system and a clear reminder that innovation is shaping the future of roofing. At the International Roofing Expo (IRE) 2025, CertainTeed’s booth wasn’t just showcasing products — it was redefining expectations. James White, senior product manager, brought the company's message ...
Showcasing next-gen software
By Jesse Sanchez. Roofing tech leader teases major product updates and fresh innovations. Day three of the International Roofing Expo (IRE) brought attendees an inside look at what's brewing behind the scenes at Jobba Trade Technologies, a familiar name in roofing technology. Zach Carpenter, a veteran of more than 15 years with ...
New look, same proven performance
By Emma Peterson. IKO’s marketing team shares about their rebrand at IRE 2025. While at the 2025 International Roofing Expo (IRE), Megan Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart of IKO Industries at The Coffee Shops™ soundstage for an interview. The big news that the duo ...
Install smarter: Time-saving roofing accessories
By Dani Sheehan. FlashCo’s booth at IRE 2025 showcased products that simplify installations and keep roofing crews moving quickly and efficiently. If you’ve ever spent a day on the roof wrestling with clamps, caulking or custom flashings, you know just how valuable time-saving products can be. At this year’s International Roofing Expo ...
