Expert Conversations
How financing helps contractors close more sales
By Jesse Sanchez. Presenting financing options early can reduce sticker shock and improve closing rates. Roofing contractors are working in a market where homeowners are paying closer attention to how they manage large expenses. With interest rates elevated, inflation influencing household budgets and insurance deductibles increasing, many customers are actively ...
Beyond coatings: Evaluating long-term retrofit performance
By The Coffee Shops®. Aligning roof solutions with performance goals, service life expectations and future building needs. As Roof Hugger celebrates its 35th anniversary, President Dale Nelson joined Heidi J. Ellsworth on an episode of Roofing Road Trips®, to discuss a practical question contractors face every day: How do you ...
Building true safety cultures
By Emma Peterson. By focusing on culture in addition to compliance, Tremco aims to strengthen safety practices across the industry. At Tremco, September is not just Hispanic Heritage month or Suicide Prevention month – it's also Safety Month! Recently, we brought Ro Lewis, vice president of HS&E for Tremco CPG ...
The roofing colors customers will be asking for next
By The Coffee Shops®. How to guide customers, strengthen sales conversations and prepare for future metal roofing demand. In an upcoming Read Listen Watch®, Megan Ellsworth meets with Brynn Wildenauer of Sherwin-Williams Coil Coatings to discuss the emerging color trends shaping the future of metal roofing. Drawing from the latest ...
Becoming a building envelope expert
By Emma Peterson. Why the key to navigating a challenging market isn’t tied to price or margins, but rather stronger client relationships and higher-value services. Our modern market poses quite a few unique challenges to professionals across the roofing and construction industries. From supply chain disruptions to workforce shortages, it ...
Women in Roofing Day builds community through education
By Jesse Sanchez. Roofing professionals are invited to connect, learn and invest in their professional growth during the RCAW Women in Roofing Day. RCAW’s Regional Women in Roofing Day is returning to the Pacific Northwest with a full day focused on education, networking and professional development for people throughout the ...
Wildfire resilience takes center stage
By Jesse Sanchez. This seminar brought roofing professionals together for fire-focused education, committee collaboration and new storm investigation findings. The Roofing Industry Committee on Weather Issues (RICOWI) is expanding its research focus as the roofing industry confronts a broader range of weather-related challenges. During this episode of Roofing Road Trips®, ...
The business benefits of recycling
By Emma Peterson. Beyond keeping materials out of landfills, roof recycling programs are helping contractors save money and streamline logistics. Recycling has long been a cornerstone of the sustainability movement, but did you know that the benefits of recycling extend beyond the environment? To learn more about how commercial roof ...
Cleaner jobsites can build stronger roofing businesses
By Jesse Sanchez. Jobsite protection can help roofing contractors improve cleanup, strengthen their neighborhood presence and create a more professional customer experience. A roofing project can showcase craftsmanship, but the experience homeowners have on the ground matters just as much. On this episode of Roofing Road Trips®, host Karen Edwards ...
The case for metal-over-metal retrofits
By The Coffee Shops®. Roof Hugger experts explain how structural attachment, drainage, longevity and future rooftop needs can shape retrofit decisions. When recovering an existing metal building roof, contractors and building owners must consider more than the initial installation price. In one episode of MetalCast™, Heidi J. Ellsworth spoke with ...
