Expert Conversations
Leveling the playing field
By Jesse Sanchez. Digital tools are helping small contractors stand toe-to-toe with industry giants. In an era dominated by e-commerce giants and rapid digital innovation, smaller roofing contractors often feel the pressure of keeping up. But according to Travis Harvego and Matthew McDaniel of ROOFLE, a software company built by ...
Dodging LEGOs and life’s curveballs
By Emma Peterson. Learn about Lillianne Dunstall’s journey into the roofing industry. Everyone’s journey into the roofing industry is unique. In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, ...
Walking through WRE 2025
By Emma Peterson. Joel Viera and Alec Ward share what to expect from this year’s Western Roofing Expo! In a new episode of Roofing Road Trips®, Megan Ellsworth sat down with the leadership team behind the Western States Roofing Contractors Association (WSRCA) to talk about the upcoming Western Roofing Expo ...
National Women in Roofing’s Rising Star of 2025
By Jenny Yu. After diving into the roofing world six years ago, Sarah Sutton-Shouse works with a team of incredible women to elevate the industry every day. When Sarah Sutton-Shouse won a National Women in Roofing (NWIR) award at the International Roofing Expo (IRE) 2025, she was stunned. She ...
Board and Batten: A better siding alternative
By Jenny Yu. Learn about Central States Manufacturing’s popular new metal cladding product that boasts durability, longer life cycles and classic aesthetics. In an episode of Roofing Road Trips®, Megan Ellsworth sat down with Melissa Dunson, director of marketing at Central States Manufacturing and Chris Morris, Stonegate CEO and ...
671 Karna-Seal: A silicone sealant solution
By Jenny Yu. KARNAK’s sealant is durable, weather-resistant and ready to use. Years ago, sealant products were specifically geared toward asphalt roof systems since they were the most prevalent. Today, asphalt is still a popular roof choice, but there’s also been a rise in single-ply membrane roofs, therefore roofing contractors ...
Offering contractors a lighter path to premium roofing
By Jesse Sanchez. A real slate roof without the weight or labor burden? READYSLATE might just be the game-changer contractors didn’t know they needed. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Morgan Cathey, sales director at Vermont Slate Company, to talk about a ...
Charting the growth of solar
By Emma Peterson. As the popularity of solar continues to rise, diversifying your offerings has become crucial to success. In a new episode of Roofing Road Trips®, Karen Edwards hosted a panel from ABC Supply for a discussion about the growing demand for rooftop solar. On the panel was Anthony ...
More than just metal materials: True pieces of art
By Jenny Yu. Meet the heart and passion behind Viotell Metal Concepts’ roofing masterpieces. When you listen to people who are truly excited and passionate about what they are talking about, it’s hard not to be excited and passionate, too. That is the case when listening to this episode ...
Successfully selling maintenance services
By Dani Sheehan. With strong manufacturer backing and clearly educating building owners, contractors can position maintenance as a key driver of their business growth. In a recent episode of CoatingsTalk, Megan Ellsworth sat down with Chris Huettig and John McDermott from KARNAK to talk about one of the most reliable, ...
