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Expert Conversations

Engineering peace of mind at every penetration

Engineering peace of mind at every penetration

By Jesse Sanchez. RPH CEO Doug Wade explains how engineered penetration solutions can help protect today’s increasingly complex commercial buildings. Roof penetrations may not always receive the most attention during a commercial roofing project, but their performance can have significant consequences for the building below. On this episode of Roofing ...


How Versico is helping contractors save time on the roof

How Versico is helping contractors save time on the roof

By Emma Peterson. Versico’s extended tapered polyiso and SeamShield™ technology help streamline installation, reduce labor demands and simplify critical roofing tasks. In the roofing industry, time has always been money, but this is even more true today as labor shortages continue to plague our trade. To learn about how the ...


Looking beyond the roof: The case for retrofit

Looking beyond the roof: The case for retrofit

By The Coffee Shops®. A deeper look at how metal retrofit systems can influence building performance, durability and long-term value. While the first step in any reroofing discussion is comparing roof systems, the conversation often becomes broader when contractors begin evaluating the condition and future needs of the entire building. ...


Extending building life starts with education and training

Extending building life starts with education and training

By Emma Peterosn. Why owner education, contractor training and proactive planning are just as important as the materials themselves when it comes to extending the life of a structure. As markets and budgets stay tight, finding affordable ways to extend the lifespan of a building has become the biggest priority ...


Designing with the tradesperson in mind

Designing with the tradesperson in mind

By The Coffee Shops®. How direct collaboration with technicians and tradespeople influences product development. The success of Veto Pro Pac was built on solving one tradesperson's challenge, but according to founder Roger Brouard, the company's growth has depended on understanding the needs of many different trades. During an episode ...


Finding color confidence in metal roofing

Finding color confidence in metal roofing

By The Coffee Shops®. How Sherwin-Williams simplifies color selection with curated palettes and design inspiration tools. Choosing a metal roof is a significant investment, and for many homeowners, selecting the right color can feel overwhelming. In a recent MetalCast™ podcast, Karen Edwards sat down with Brynn Wildenauer, senior architectural ...


Advocacy remains a roofing priority

Advocacy remains a roofing priority

By The Coffee Shops®. NRCA leaders say persistent workforce challenges make industry engagement more important than ever. During a recent episode of the Roofing Road Trips® podcast, National Roofing Contractors Association (NRCA) leaders offered their insights regarding the state of federal advocacy and why roofing professionals should remain engaged despite ...


MRCA - Rethinking the traditional roofing conference pr photo

Rethinking the traditional roofing conference

By Emma Peterson. MRCA is introducing a new event format focused on the relationships, conversations and practical education that help roofing professionals become stronger leaders. In a new episode of the Roofing Road Trips® podcast, Megan Ellsworth got the chance to talk to Megan Pope and Chris Daly about the Midwest Roofing ...


Why metal cladding testing starts long before installation

Why metal cladding testing starts long before installation

By The Coffee Shops®. Product performance testing helps ensure metal systems are designed for the conditions they will face. On an episode of MetalCast™, hosted by Megan Ellsworth, Jason Shumate, senior manager of project services, technical and warranty services at Carlisle Architectural Metals, explained why performance testing plays such a ...


How AI fits into a contractor’s tech stack

How AI fits into a contractor’s tech stack

By Jesse Sanchez. Contractors can use artificial intelligence to strengthen existing technology, analyze business data and improve productivity while maintaining careful oversight. Artificial intelligence (AI) is moving quickly, but contractors do not need to overhaul their entire technology stack to begin exploring its potential. In this CoatingsTalk webinar hosted by ...


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