Expert Conversations
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Work like a farmer, lean in to adventure
By Jenny Yu. Renoworks’ values shape the way the company designs tools for efficiency and ease of use. In the highly competitive roofing industry, a company’s values often determine how that company stands out. In this episode of the Roofing Road Trips® podcast, Karen Edwards spoke with Brad Finck, ...
Strengthening contractors through practical resources
By Jesse Sanchez. How Western States Roofing Contractors Association delivers technical safety, business growth and community value across the region. Western States Roofing Contractors Association (WSRCA) continues to shape contractor success by pairing practical resources with a culture rooted in connection and shared experience. In this episode of Roofing Road ...
Roofers for Recovery raises awareness for mental health
By Jesse Sanchez. Golf events and trade show meetings connect roofing professionals with recovery support and workplace resources. Roofers in Recovery has launched fundraising initiatives that have received ample support from community members across the roofing industry. On this episode of Roofing Road Trips®, host Alex Tolle sat down ...
Simplifying roof attachments with easy-to-use calculators
By Jenny Yu. With their innovative design tools, S-5! strives to ensure rooftop utilities are easy to install, safe and secure. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product support manager at S-5!, about the company’s long-lasting legacy as ...
Integrated solar reshapes roofing
By Jesse Sanchez. How CertainTeed is aligning building integrated photovoltaics with roofing workflows as contractors respond to rising energy costs and shifting homeowner priorities. As clean energy moves from a long-term concept to an immediate business consideration, CertainTeed is positioning integrated solar roofing as a natural extension of the roofing ...
Behind the scenes of Renoworks Pro’s Design Estimator
By Emma Peterson. Learn how this powerful visualizer turns dreams into reality. For many homeowners, reroofing their house is an intimidating process that they don’t know much about. As a contractor, it’s your job to guide them through all of the vital parts of the reroofing process, from financing ...
Commercial applications drive interest in urethane roof systems
By Jesse Sanchez. UNIFLEX® sees polyurethane coatings gaining traction as contractors target higher-end commercial and specialty facilities. UNIFLEX® and Sherwin Williams Roofing Solutions are seeing polyurethane roof coatings move from an emerging option to a practical solution as contractors respond to the demands of higher-end commercial and specialty facilities. During ...
Assembling a top-notch crew in 2026
By Jenny Yu. A panel of industry experts highlights strategies for building and retaining a team you can depend on in today’s high-turnover landscape. In the first Coffee Conversations® of the year, sponsored by Southeast Staffing Agency, Megan Ellsworth was joined by an all-star team panel: Trent Cotney, partner at ...
Adding solar the smart way
By Evelyn Witterholt. What roofers need to know before jumping into a solar retrofit project. From tax credits to energy independence and a lower electricity bill, there are many reasons why adding solar to a roof is beneficial. But, as all roofers know, adding solar to an existing roof ...
