Expert Conversations
Rethinking risk for the future of low-slope roofing
By Dani Sheehan. Proactive risk management requires systems and materials that not only meet today’s requirements but also reduce the likelihood of future issues. From tightening labor pools to shifting weather patterns, the pressures on commercial roofing are building. But for contractors looking ahead to 2026 and beyond, the real ...
Why more homeowners and contractors are turning to metal roofing
By Jenny Yu. As homeowner interest in metal roofing continues to grow, contractors can leverage new tools and resources to establish themselves in the metal space. As demand for metal roofing continues to rise, contractors are finding new opportunities to expand their offerings, increase margins and deliver long-term value to ...
Where robots fit into roofing
By Emma Peterson. A conversation with John Kenney on preparing for the integration of robotics and automation. In a new Read Listen Watch® (RLW), Karen Edwards sat down with John Kenney to talk about robotics and automation in the roofing industry. John is the CEO of Cotney Consulting Group ...
AI en la industria de roofing
Por Jessica Bravo. Aprende cómo usar la inteligencia artificial como herramienta y no tenerle miedo. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Monica Vornbrock dé The GLO Group sobre cómo la inteligencia artificial (AI) está ganando espacio dentro de la industria de techos ...
Build confidence in roof restoration
By Dani Sheehan. Learn to identify viable restoration candidates and communicate the value of restoration to building owners. For many building owners, roof replacement remains the default solution when a roof begins to show signs of aging. But restoration can offer a viable alternative in the right circumstances. The challenge ...
Modern subcontractor management
By Emma Peterson. How strong agreements and thorough documentation help you avoid misclassification and immigration issues. With tightening work regulations, both related to immigration and general compliance, it is more important than ever that contractors make sure their subcontractor agreements and documents are in order. To learn about the do’s ...
3 things to look for in a hiring partner
By Jenny Yu. Specialization, immediate access to talent and speed are three factors to consider to ensure your business is properly and efficiently staffed. When labor is tight, partnering with a staffing agency can be a smart solution. In this episode of Roofing Road Trips®, Kristin Case, managing partner ...
Four decades of culture
By Dani Sheehan. BITEC’s people-first culture has shaped its growth, strengthened contractor relationships and positioned the company for the future. For many manufacturers, longevity is measured in product lines or market share. But in roofing, companies that remain trusted for decades are often built on a strong culture. In a ...
Gain margins and control the jobsite with rollformers
By Jenny Yu. Understanding panel profiles, production needs and equipment configurations can help contractors make informed equipment investments. In a recent Lunch & Learn titled “How to Choose the Right Rollformer,” Karen Edwards spoke with MetalForming (MF) Business Development Director Chad Rowe about the factors contractors should consider when ...
From McMansions to green homes: Modern homeowner priorities
By Emma Peterson. In this Contractor Outlook, we dive into what today’s homeowners really want alongside Allison Hadley. Allison Hadley is the spokesperson of American Home Shield (AHS), a home warranty provider in the United States. Allison was commissioned by AHS to conduct independent consumer research in the home ...
















