Expert Conversations
Customer experience becomes the deciding factor in roofing sales
By Jesse Sanchez. Contractors who prioritize speed, transparency and communication are gaining a measurable edge in today’s market. As homeowner expectations continue to shift, the roofing sales process is being redefined by a single, unifying force: customer experience. What once centered on price and availability now depends on how efficiently ...
Preparing contractors for hail with smarter roofing systems
By Jesse Sanchez. This upcoming webinar explores insights to helphow contractors can strengthen their roofing performance and business strategy in hail-prone markets. In an upcoming Read Listen Watch® (RLW) on April 29, 2026, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth meets with Brian Dunn, Jon Abernathy and Clayton Putman ...
How contractors are supporting families through partnership with Ronald McDonald House
By Dani Sheehan. See how you can donate time, skills or resources to support an incredible cause. Our industry is built on protecting what matters most, and roofing contractors across the country are finding a deeper purpose through their work with Ronald McDonald House. In a recent episode of Contractor ...
Todo es una cadena durante el proceso de instalación - Parte 2
Por Alberto Torres. Consejos que los contratistas pueden aplicar desde hoy. En la primera parte, Alejandra Mahecha Bader explico los retos más comunes que se ven en el campo de trabajo. Pero, más allá de la inspección, en este episodio de La Voz de los Ruferos también deja consejos prácticos ...
Teaching the next generation of coatings installers
By Emma Peterson. Ryan Knippel shares insight into the roofing skill shortage, and the role training and education have in solving it. As one of SOPREMA’s business development managers, Ryan Knippel has a front-row seat to the how coatings are reshaping the modern roofing industry in everything from building ...
Building safer and stronger roof assemblies
By Emma Peterson. How SPRI and DORA help the roofing industry prepare for increasingly extreme weather events. As each year passes, we see the intensity and frequency of storms, fires and other weather events continue to increase. In fact, NASA data released in 2025 found that “Extreme events are becoming ...
Rethinking skylights in commercial roof retrofits
By Jesse Sanchez. The appeal of natural light, durability and modern design are reshaping how contractors approach skylight upgrades. Retrofitting commercial roofs with skylights is gaining traction as building owners look to reduce energy costs while improving interior environments. Long associated with leak risks and maintenance concerns, skylights are now ...
Contractors gather for hands-on learning and industry connection
By Jesse Sanchez. Nearly 500 attendees engaged in education, networking and business growth at a regional workshop in Miami. At LoanDepot Park in Miami, Florida, nearly 500 contractors convened for the CertainTeed Business Builders Workshop, representing a growing industry focus on education, collaboration and long-term business development. Bringing together contractors, ...
Roofing contracts 101
By Emma Peterson. Trent Cotney explains the importance of thorough, purposeful and consistent legal documentation. When it comes to getting legal advice about the roofing industry, you’d be hard-pressed to find a better person to talk to than Trent Cotney. Trent has decades of experience in roofing litigation and arbitration. ...
A passion for training
By Jenny Yu. Polyglass’s Polyschool demonstrates the power of hands-on roofing training. Hands-on training continues to play a critical role in the strengthening of the roofing workforce, as highlighted in this special edition of CoatingsTalk™, hosted live from the Polyglass Polyschool facility in Winter Haven, Florida. The session brought together ...
