Expert Conversations
Spray foam stands out
By Emma Peterson. How one system delivers insulation, protection and long-term value. In a recent CoatingsCast™, Karen Edwards sat down with Will Lorenz from General Coatings. The conversation focused on the brand’s lineup of coating products, particularly their spray foam offerings. Will opened the episode with a quick explanation ...
From medical sales to roof company owner
By Emma Peterson. Elliot Emann shares his roofing journey on the Stories from the Roof podcast. Through our Stories from the Roof podcast series, we get the chance to sit down with roofing professionals from across the industry to talk about their businesses and careers. And in a lot of ...
How live contractor feedback reshapes roofing software
By Jenny Yu. Dataforma leaders will discuss a new model for collaboration between contractors and software providers. On May 13, 2026, a new episode of CoatingsTalk™ will spotlight a bold approach to software development in the roofing industry. Titled “Software, Collaboration and the Alchemy of Getting It Done,” this ...
How partnership informs performance
By Jenny Yu. Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities. On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. In an episode of Roofing ...
Finding the right fit for roofing equipment rentals
By Jesse Sanchez. Learn how rental access is making specialized roofing equipment more practical for contractors and expanding its reach across more jobs and markets. As roofing contractors look for ways to improve efficiency and reduce labor demands, equipment access is becoming just as important as equipment ownership. That shift ...
Designing visualization tools for the modern contractor
By Emma Peterson. Piers Dormeyer shares how Eagleview One helps contractors better understand structures with 3D modeling. Recently, Piers Dormeyer, the CEO of Eagleview, stopped by for a Roofing Road Trips® episode focused on their new platform, Eagleview One, and how it equips contractors with the tools needed to ...
Making life easier for trade pros
By Jenny Yu. The new partnership between The Malco Group and Veto Pro Pac helps contractors work more efficiently with connected, trade-focused solutions. The recent addition of Veto Pro Pac to The Malco Group is reshaping how contractors approach efficiency, organization and jobsite performance. In a recent MetalTalk™ webinar ...
Delivering more resilient roof systems
By Dani Sheehan. The push for stronger, more adaptable roof assemblies is about giving contractors the tools they need to install with confidence today while knowing the system will hold up against whatever comes next. From increasingly severe weather to evolving building use, roofing contractors play a huge role in ...
Seeing the big picture
By Emma Peterson. How the Farnsworth Group fosters business growth by helping contractors and other professionals better understand the market around them. One of the hardest parts of running a business is balancing the day-to-day tasks while also working on big picture planning. To dive into how data can help ...
Why training is the key to success in metal roofing
By Jenny Yu. Certification and education are becoming essential as metal roofing demand accelerates. As demand for metal roofing continues to rise, contractors are increasingly looking for ways to enter or expand in the segment. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Ray Kimble, ...
