Expert Conversations
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
The power of panelization
By Emma Peterson. How offsite fabrication is streamlining construction timelines and reducing on‑site challenges. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. Dan is the vice president of panel ...
More than just a job
By Emma Peterson. Ashley and Josh Moss share how mentorship, community and connection shaped their paths to MRS Roof Pros. If you asked people what the best part of the roofing industry is, you might get answers like craftsmanship, contributing to the built environment or giving homeowners peace of ...
Turning strategy into daily action
By Jesse Sanchez How contractors can close the gap between smart planning and real-world applications as they prepare for the year ahead. As contractors look into 2026, planning is already underway. Budgets have been reviewed. Technology has been purchased. Processes have been outlined. The harder question now is not what ...
How AI is reshaping roofing outreach
By Jesse Sanchez. Find out how roof-condition imagery and data collection can refine outreach efforts. Roofing contractors have no shortage of marketing tools. They can invest in digital ads, purchase mailing lists and saturate neighborhoods with postcards. With more channels available than ever, contractors now have greater opportunity to ...
Brakes and beyond: Products for efficiency and customization
By Jenny Yu. By prioritizing the end-user experience, Van Mark Products has developed metal bending tools and accessories that push contractors ahead of their competition. In this episode of the Roofing Road Trips® podcast, host Megan Ellsworth spoke with Gary Weinert, director of sales and marketing at Van Mark ...
Level up your team with training
By Emma Peterson. Cotney Consulting Groups helps contractors avoid common mistakes with their practical, accessible online courses. In a new episode of Roofing Road Trips®, John Kenney stopped by RoofersCoffeeShop® to talk about the training courses that Cotney Consulting Group offers contractors. These trainings are conducted online and focus ...
Todo es una cadena durante el proceso de instalación - Parte 1
Por Alberto Torres. Comprenda por qué cada paso del proceso de instalación es importante para instalaciones adecuadas y tranquilidad a largo plazo. Alejandra Mahecha Bader nos cuenta en un episodio de La Voz de los Ruferos cómo es un día en su rutina como representante e inspectora de techos, un ...
From accidental roofer to industry disruptor
By Jenny Yu. Adam Sand built Roofing Business Partner to help high-growth contractors turn strong sales into sustainable enterprises. Adam Sand had no intention of working in the roofing industry. But, after stints as a bodyguard, car salesman, vacuum cleaner salesman and tanning salon owner, roofing was the career ...
