Expert Conversations
Sustainability beyond the buzzwords
By Emma Peterson. How Elevate is advancing building solutions that are sustainable and resilient. For a special Earth Day Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Kim Eckerman, Jay Saldana and David Finn for a conversation about what it takes to build responsibility every day of the ...
Coatings, climate and construction in the Caribbean
By Dani Sheehan. Succeeding in new markets requires an understanding of local building practices, evolving coating technologies and strong manufacturer partnerships. In a recent episode of CoatingsCast™, Megan Ellsworth sat down with Giovanny Pazimino of Kool Seal, a brand under the Sherwin-Williams Roofing Solutions umbrella, to discuss what contractors should ...
Building a resilient supply chain
By Jesse Sanchez. Understanding the unseen forces that keep roofing materials moving. The roofing industry depends on a complex and often unseen network of logistics, procurement and planning to ensure contractors have the materials they need when they need them. In this episode of Roofing Road Trips®, host Heidi J. ...
Operating in the intersection of regulatory pressure and economic volatility
By Emma Peterson. A conversation with Trent Cotney on why proactive policies and operations matter more now than ever. Going into 2026, there was a lot of commotion to keep track of, from uncertainty about tariffs to immigration changes and beyond. And now, one quarter into the year, there are ...
Strategies for navigating unpredictability
By Emma Peterson. Dive into the ways a proactive mindset and powerful tech tools can help contractors grow through market shifts. If 2025 taught us anything, it’s that there is always room for surprises. From immigration policy changes to tariffs and beyond, a lot has happened. But it is important ...
Speed and simplicity: The installation solution contractors need
By Jenny Yu. All Weather Insulated Panel’s OneDek system provides the innovation needed to address the industry’s challenges. According to Gary Sweeney, the director of low slope roofing for All Weather Insulated Panels (AWIP), the commercial roofing industry can sometimes be slow to adapt to new innovations. “The commercial ...
Extending roof life through maintenance-driven solutions
By Jesse Sanchez. Learn how a maintenance-first approach can help contractors offer alternatives to replacement while building trust and long-term customer relationships. For residential roofing contractors, replacement has traditionally defined the sales conversation. As roofs begin to age, homeowners are often left with a narrow decision: invest in a full ...
Leveraging contractor insights to accelerate innovation
By Jenny Yu. Dataforma’s latest updates show how contractor-driven design can improve functionality, speed and user experience. At a time when roofing contractors expect software to evolve quickly, Dataforma is leaning heavily into customer-driven development and AI-powered innovation. During a recent CoatingsTalk™ hosted by Karen Edwards, Dataforma leaders shared ...
Avenues to stay engaged and informed
By Jenny Yu. Learn how the Metal Construction Association is working to help contractors and manufacturers navigate evolving standards and market demands. As metal roofing continues to gain market share across residential and commercial construction, the Metal Construction Association (MCA) is expanding its efforts around workforce development, code advocacy ...
The power of a global community
By Emma Peterson. Dirk Bollwerk talks about connecting roofers around the world and advancing the global industry. In a new episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk to learn about the International Federation of the Roofing Trade (IFD) and the vital work it ...
