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Expert Conversations

The rise of retrofit

The rise of retrofit

By Emma Peterson. From safety to sustainability and savings, learn why retrofitting is a great option for commercial roofs. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth met with Rodger Russ of Tremco to learn about the world of roofing retrofits. Roger has been in the metal roofing industry ...


SlopeShield Plus Self Adhered by the numbers

SlopeShield Plus Self Adhered by the numbers

By Emma Peterson. Learn why contractors are choosing this membrane to control the moisture on their projects. SlopeShield Plus Self Adhered (SA) is an innovative roofing underlayment designed by VaproShield to take moisture control on the job site to the next level. Not only does it block water intrusion, but its nature ...


Elevating roof longevity and performance

Elevating roof longevity and performance

By Jesse Sanchez. Discover how these coatings are revolutionizing roof protection with a versatile, high-performance product line designed to extend the life of existing roofing systems. The roofing industry is evolving and BITEC is at the forefront of this transformation with the launch of its StormBreaker brand. In this episode of Roofing ...


Perspective on the industry from those with their boots on the ground

Perspective on the industry from those with their boots on the ground

By Emma Peterson. From tariffs to AI and everything between, this contractor panel shared an overview of the trends in the roofing industry this year. One of the best parts of attending trade shows like the International Roofing Expo (IRE) is getting to learn about the roofing industry as a whole by ...


Looking at roofing as a career, not just a job

Looking at roofing as a career, not just a job

By Emma Peterson. Take a deep dive into the responsibilities of four positions out of the many career options in the roofing industry. The roofing industry has struggled for years with the perception that there are not viable career paths with room for growth. But that perception is far from the truth, ...


Maximizing roof longevity: The power of proactive inspections

Maximizing roof longevity: The power of proactive inspections

By Jesse Sanchez. Experts express the necessity of proactive inspections in preventing costly roof repairs and extending the lifespan of roofing systems. The commercial roofing industry is shifting towards a more proactive approach in managing roof deficiencies and industry leaders like those from Greenwood Industries, Best Roofing and Jobba Trade Technologies are ...


Why 2025 is a pivotal year for the roofing industry

Why 2025 is a pivotal year for the roofing industry

By Dani Sheehan. From shifting insurance policies to economic pressures and evolving customer expectations, staying ahead means staying informed. The roofing industry is at a crossroads in 2025, with economic pressures, regulatory changes and shifting consumer expectations reshaping the landscape. At the International Roofing Expo (IRE) 2025, the live Coffee Conversations, sponsored ...


5 cities, 7 programs, 1 goal

5 cities, 7 programs, 1 goal

By Emma Peterson. Learn how Tremco Rising Stars program is building the future of the roofing industry. Tremco takes pride in going beyond providing high-performance solutions for the building envelope and supporting construction professionals in a variety of ways. A great example of this is their Rising Stars program which ...


Latinos in Roofing: Herramientas y recursos para impulsar el exito de los contratistas hispanos

Latinos in Roofing: Herramientas y recursos para impulsar el exito de los contratistas hispanos

By Jessica Bravo. Las oportunidades para el crecimiento de los contratistas que ofrece GAF. En este episodio de La Voz de los Ruferos, Itzel Najera conversa con Alan Lopez de GAF sobre la iniciativa llamada Latinos in Roofing, uno de los programas ofrecidos por GAF CARE, el Centro ...


Unveiling the HVAC/R connection

Unveiling the HVAC/R connection

By Jesse Sanchez. Explore the vital link between HVAC/R and metal construction to enhance efficiency, sustainability and performance. For those in the metal construction industry, understanding HVAC/R (Heating, Ventilation, Air Conditioning and Refrigeration) is not just an advantage — it’s essential. The efficiency of a building’s HVAC/R system is closely tied to ...


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